FOR IMMEDIATE RELEASE
Atlanta MSP Increases Net Profits By 2,968% In One Year With A Very Strategic, Aggressive Marketing Plan
"That girl is on fire..." The lyrics to the Alicia Keys song resounded throughout the room as Jennifer Holmes, co-owner of MIS Solutions in Atlanta, took the stage to a standing ovation from 550 of her peers to be awarded the title of 2013 Spokesperson and winner of the "Better Your Best" competition at the annual IT Sales and Marketing Boot Camp in Nashville, TN. Not only was she named Spokesperson for Technology Marketing Toolkit, Inc., but she and husband Lliam Holmes were also awarded a brand new Lexus Sedan.
The competition was fierce with the average contestant almost doubling top line revenue and more than tripling bottom line profits in just one year’s time; but Jennifer managed to lock in the win by adding $487,605 in NEW revenue to her business in the last year alone, as well as multiple 5 and 6 figure managed services contracts with larger Atlanta corporations by implementing a very strategic and aggressive online and offline marketing plan that she detailed in her presentation.
When asked about her success Jennifer commented, "The key to our success was committing to becoming a serious student of Robin Robin's Technology Marketing Toolkit. Like an award winning chocolate cake recipe, Robin gives you the exact recipe, a comprehensive ingredient list and the techniques (in order) to produce a true sales and marketing engine that delivers amazing results, reliably. Through her Producers Club Coaching Program, I've developed into a great marketer, salesperson and leader. It is my honor to serve as her 2013 Spokesperson and I'm excited to continue inspiring, mentoring and helping other IT business owners grow their business."
Robin Robins, President, Technology Marketing Toolkit, Inc. said this of her recently appointed spokesperson: "Jennifer is a true marketing rock star! I've seen her grow from a very small, timid IT "geek" who was afraid to go on sales calls to a bold, confident and savvy entrepreneur with incredible marketing and sales skills. Jennifer is the kind of person that sets a goal and works like a fanatic until she achieves it. I'm very proud of her accomplishments and her growth, both personally and professional, over the last few years. I really don't think there's any challenge that can stop her and I'm honored to have someone as driven and successful as Jennifer to encourage and inspire others in the Spokesperson role for my company in 2013 and beyond. She’s a tremendous example of possibility and success."
Jennifer implemented a number of very strategic marketing campaigns to not only get more clients, but better quality ones. For example, her monthly newsletter has been a great way to stay in touch with current customers and remain top of mind for prospects. Download the "How To" Series audio where Jennifer explains her newsletter process and grab the copies of her newsletter she's provided as examples.
"How To Systematize Your Monthly Newsletter To Engage Clients (And Prospects), Position Yourself As An Expert, Have Fun, Generate Leads, AND Close New MRR"
Grab a copy of Jennifer's "Better Your Best" Essay and the Campaigns she used to
generate these amazing results:
How This Joplin MSP Had His Office Building Destroyed, Lost 17 Clients And $13,000 Per Month In Recurring Revenue OVERNIGHT…And STILL Managed To Get A 1,444% Increase To His Bottom Line Last Year Through Smart Marketing
Seems like getting marketing DONE is the hard part. Most of us have tons of great ideas for marketing campaigns and have more than enough templates to choose from, but HOW do you find the time to get it all done? And where do you start? That's what I recently discussed during this interview with my new spokesperson, John Motazedi, SNC Squared.
During my IT Sales and Marketing Boot Camp, John was named winner of the "Better Your Best" contest and was rewarded with a brand new Audi SUV and the title of Spokesperson for Technology Marketing Toolkit. In May of 2011, John survived the tornados of Joplin, Missouri despite the fact that his building was demolished and over 50% of his clients' buildings were completely destroyed. Overnight he lost $13,000 in recurring monthly revenue. Even through all of this, he never stopped marketing and the result was a 1,444% increase in bottom line profit for the year.
During this interview, John makes some very important statements about how you should approach your marketing and key things that are directly correlated to your overall success. Don't overlook these gems! Take a listen and take some notes.
Download the audio of the
Grab a copy of John's "Better Your Best" Essay and the Campaigns he used to generate these amazing results:
MSPs Rally In Tough Times
Tom Malesic of Pennsylvania-based EZSolution celebrates his new position as Robin Robins' Spokesperson as he poses in his newly awarded Mercedes alongside his Marketing Manager, Rich Crockett and his marketing coach, Robin Robins, President of Technology Marketing Toolkit, Inc.
Franklin, TN – April 4, 2011 – Technology Marketing Toolkit, Inc. - It's no secret, times are tough. But despite the new economic environment, there's a distinct group of IT Business owners who are not only growing their businesses but are actually experiencing drastic increases in net profit, new clients and recurring revenue.
Over 400 of the nation's top experts in the IT industry recently gathered in Nashville, Tennessee to share best practices and recession-proof marketing strategies for their small businesses. The highlight of this annual seminar was the "Better Your Best" contest, in which members of Robin Robins' Producers Club Coaching Program competed for a new car and the chance to be Robin Robins' Spokesperson. The contestants all shared the marketing strategies that they've used to achieve a combined average increase of 356% in net profits, and a combined average increase of 50% in monthly recurring revenue.
After months of preparation, and despite some hefty competition, Tom Malesic of EZSolution, along with his right-hand man, Rich Crocket, accepted the keys to a brand new Mercedes and the distinguished title of "Better Your Best" 2011 contest winner. Robin Robins, President of Technology Marketing Toolkit, Inc., awarded Tom his prize and his new title during the 2011 Marketing & Money-Making Boot Camp, held March 23rd-26th, in recognition of his exceptional growth in sales and profits.
"It's hard to believe how much Robin has changed my business in only 2 years," stated an elated Tom Malesic. "She taught me how to create monthly recurring revenue, how to be the expert in my industry and she provided an amazing education on marketing campaigns and strategies. Marketing isn't just about the individual campaigns. It is the collective marketing efforts that return the big results. Robin has given me opportunities to learn not only about marketing, but also about business. Her program has allowed me to be a better business owner and a better person. I am honored to have won the Mercedes E350 and to be her 2011 spokesperson."
When asked about her motivation for running this competition, Robin Robins stated, "I love hosting this event every year, and I am honored to have Tom as my new spokesperson, but the true excitement in all of this is knowing that even when times are the toughest they have been in a while, these guys can still produce their greatest successes ever. This is the 4th time we've run this competition and every year the judging gets harder. Every single contestant had great numbers and a great story to tell. The monetary results speak for themselves, but the greatest improvement tends to be in their mindset and overall entrepreneurial strategies – the intangible results that change their businesses and lives forever."
"Genius League Member Marcus Thompson Increases Net Profit By 53% And Recurring Revenue By 89% To Secure Spokesperson Position And Drives Home A New BMW Z4!"
President of Expedient Technology Solutions
To a standing ovation, Marcus Thompson, President of Expedient Technology Solutions was declared winner of the Better Your Best Contest and Spokesperson for Technology Marketing Toolkit, Inc. at the 2008 Marketing and Money-Making Boot Camp hosted by Robin Robins.
The "rag" part of his "rags to riches" story is one that many of his peers can relate to...
"I used to lay in bed awake at night worrying about where our next billable hour or project was going to come from," stated Marcus Thompson, newly appointed Technology Marketing Toolkit Spokesperson and Ambassador to the industry.
"I didn't have a business, I had a job; and the hours and benefits were terrible. I was working long days, putting the kids to bed at night and then going back into the office to get caught up for the next day. I barely had any sleep, never took any time off, and ended up on blood pressure medication…and I'm only 30 years old!" he continued.
Finally, A Glimmer Of Hope…
"I bought Robin's Toolkit and then signed up for the Million-Dollar Managed Services Blueprint. Going through the series finally helped me to understand that trading dollars for hours was not a profitable or smart way to build our business. I finally figured out what managed services was all about and how to finally lock in predictable, recurring revenue to smooth out the highs and lows in our sales cycle. I signed up right away and jumped in with both feet buying 1,000 seats of Kaseya licenses."
We Instantly Secured Over
$6,000 In Recurring, Managed Services Revenue
"After launching it to my customers, we instantly signed up our first four managed services clients and secured over $6,000 in recurring revenue. We were officially a ‘managed services provider’. The stress that came from running a break-fix company was slowly starting to lift."
"Over the next 10 months, I mainly focused on converting as many of our existing clients to managed services as possible. We further refined our service offerings and found that our ‘all you can eat’ premium level service was what everyone wanted. We added 7 more clients which brought our monthly recurring revenue to over $20,000; and that didn't include other project work we were also getting paid for. But the best was yet to come," Marcus said with a big grin.
The Marketing Plan That
Secured A 53% Net Profit Increase And 89% Increase In Annual Recurring Revenue
"The biggest lesson I've learned is that there is no one thing you can do to increase sales and gain new clients. There are many things you have to do, and you have to implement them all."
"Our marketing took on many different approaches. First, we updated our web site from the traditional "alphabet soup" of vendor logos and platitudes to a ‘Robinized’ version that actually sold the benefits of what we do for our clients. We also incorporated Robin's ‘Get Out Of Computer Trouble Free’ card in many different ways which included our business cards, postcards, inserts in our newsletter, and handing them out at networking events. We also did monthly newsletters and 3-step mailing campaigns to drive in new clients."
"We also implemented many joint venture relationships to find new clients. One happens to be my CPA and to date he has been our best source of new referrals. We have also formed a partnership with a telecommunications provider who needed to add on managed services as part of their service offerings to compete. They now consider us their managed services offering and have referred many new clients to us."
"Another highly-effective marketing strategy we implemented was publishing our own book, which is another benefit of being a Genius League Member. We customized Robin's book template to "Stress Free Computer Support" and used it in various ways to get new clients. The response so far has been extremely positive. There is no better way to impress a new client or prospect than to give them a copy of a book you published. No brochure can even come close!" said Marcus.
But It's Not Just Marketing
"There is no doubt that the marketing we get from Robin has been incredibly helpful. But in addition to the marketing, Robin also gives us great business strategies and ideas and has brought together a tremendous Master Mind Group of my peers (the Genius League) to help me solve problems and find faster ways to grow my business."
"I'll never forget my first Master Mind Meeting in Los Angeles. Robin was going over what a "R.E.A.L." business looks like and how it should be able to operate without us (the owner) having to be there or do all the work. I'm not saying that Robin came up with the idea, but she constantly challenges us to get to that point."
"Plus, the interaction I get with the other Genius League Members is absolutely priceless. I've learned shortcuts and best practices for implementing ConnectWise, virtualization go-to-market strategies, staffing and organizational structure, internal processes and procedures, new client welcome documentation, and much, much, more," Marcus continued.
The Results Speak For Themselves
"In the last 10 months we have doubled the number of clients we had on managed services and are one client shy of doubling our recurring revenue. I've brought on 2 new techs who handle the work and free up my time to work on the business."
"Another significant breakthrough we had was the shift in revenue. It used to be 40% recurring and 60% non-recurring project revenue. Ending in 2007 we drastically shifted that to 83% recurring and 17% non-recurring. This gives us a tremendous increase not only in profitability, but it also gives us a solid foundation on which to grow the business rapidly."
"But money aside, the biggest personal benefit has been the reduction in my stress level. Owning a business is certainly not the easiest thing I've ever done; but now I feel like I own a real business instead of just a job. The changes over the last year have allowed me to reduce the number of hours worked and take vacation without worrying."
"I now enjoy the aspects of being a business owner and focusing on growing and molding the business rather than constantly working like a technician focusing on technical support. Almost 100% of the technical work is now handled by my staff. So what does the future hold? It's shaping up to an exciting 50% growth rate annually with a target of $4 million in just a few years. Now that's a stress-free life!" he grins.
– Marcus Thompson, President of Expedient Technology Solutions and Spokesperson for Technology Marketing Toolkit, Inc. and Winner of the “Better Your Best Contest”
President, Crown Computers
"How a Small VAR from San Diego Went from Working Out of His Home with a Negative Cash Flow to $62,000 Positive in 6 Short Months Selling Managed IT Services"
My name is Sean Goss and I’m the President of Crown Computers. Right now we have 8 people and I just turned the big "3-0." I have been running my business for about 8 years, but like many small computer consultants, I've never implemented a real marketing plan - at least not anything with a strategy - before Robin. We were surviving purely on the referrals we were getting.
Prior to starting Robin's Million-Dollar Managed Services Blueprint, I really worried whenever I lost a client. Sometimes I had more turnover than clients coming in the door, which is a bad place to be. I was working out of my house and having tons of employees in and out of my home. Since I'm raising 2 kids (with another on the way) I would always have to tell them to be quiet or put them in front of the TV to keep them occupied as I took important calls.
We Were $6,000 Negative
For The Year
At the time I started on Robin’s managed services marketing system, I was only doing about $100,000 per year in managed services. I didn't have a good marketing system in place so most of the clients were only paying a little bit of money for server maintenance. I wasn't selling workstation maintenance, a high-end all inclusive service or getting large setup fees like I am today. My profits were paying for our business to keep rolling along, but I wasn't making any additional profit after paying the employees. In fact, the business was actually $6,000 negative for the year.
The Magic Of The “Wanted” Letter
First we started with the "Wanted" letter series in Robin’s Million-Dollar Managed Services Blueprint. The moment I sent that letter series out, I started getting responses from qualified businesses who were genuinely interested in our managed services! It was just like the video where I was throwing money up into the air. It was like a magic letter! I could not believe that people were faxing it back and signing up for my Platinum, high-end service. I had never done anything like this before and I was amazed at how it flat out worked.
I Had Great Prospects Calling Me Already Pre-Sold
From Reading The Sales Letter
The letter offers a free network audit to 12 prospects, and I actually had people calling me asking, “Do you still have your 12 businesses that you were looking for, or are you all full?” That is how much people believed the marketing material! I never thought people would read that LONG letter, but all the clients told me they read every single word
. The best part was the fact that they were pre-sold before I walked in the door - all I had to do was guide them down the path.
What Have Been The Results?
Since getting on board with Robin's marketing plan...
- We added an additional $62,000 in revenue and 8 new clients within a 6 month period. That was a new record for us!
- I was able to move my business out of my house and into a real business park.
- I had to hire more staff to keep up with the increased demand, and I am still hiring more this week.
- I have a newfound faith in marketing and now have incredible confidence that I know how to "bang the drum" and get new clients whenever I need them.
- I'm taking more vacations and worrying less about money coming in the door.
The Biggest Lesson Learned?
The biggest lesson I've learned is that I just have to get off my butt and do it. Robin’s program will work if you use it. Even though I screwed up the first 20 times, I've learned that you have to increase your rate of failure to increase your rate of success. Pardon my cheese by saying, “Just do it!”
I really recommend that you do more then read the materials and listen to the audio teleseminars Robin gives you. Complete the mission. If you do not go to market you will have wasted your money on a bunch of great knowledge that you never will put to practice!
Sean Goss, San Diego Computer Consultant and Winner of the “Be Your Best Rolex Contest”
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