Outline Of A Marketing System

Robin Robins IT Managed Services

Component I: A Process For Monetizing Existing Customer Relationships Cross Sale Opportunities Maintenance, Membership, On-Going Support Contracts Referrals Component II: A Process For Converting A Prospect (Lead) To A Sale USP or Unique Selling Proposition. Answers the question why should I buy from you over my current vendor? Remember, your biggest competitor (or vendor) might be apathy or fear of …

How To Score Appointments And Sales With Bigger Clients

Robin Robins Managed Services, Technology Marketing

7 Fundamentals To Successfully Sell To Bigger Accounts Approach prospects with CONFIDENCE. There is nothing more detrimental to the sales process than appearing needy, nervous or insecure. Start at the TOP. Never forget that you are dealing with PEOPLE and that EMOTIONS are driving their decisions regardless of how big or small the organization. The key drivers are: Fear Ego …

Marketing Your Managed Services Business

Robin Robins Managed Services

    An Easy To Implement Marketing Strategy That Will Help You Close Large IT Managed Services Sales, Faster And Easier By: Robin Robins, Author of the Managed Services Marketing Blueprint Are you a managed services provider that wants to land larger contracts? Do you lose sales because clients think your managed IT services are “too much money” or because …

Support Agreements For Managed IT Services Business

Robin Robins Managed Services

By Robin Robins – Managed IT Services Marketing Expert Have you ever experienced a few months of absolute chaos where every client and their uncle is calling you with a computer crisis that needs to be fixed immediately, only to be followed by a few months of complete famine where nobody calls and you start worrying as to whether or …

Mastermind Principle Grows Managed IT Services Businesses

Robin Robins Managed Services

“At a time when many are stressed about how they are going to survive, retreating, and freaking out about their financial situation, I’ve been able to personally coach a small group of my managed it services clients to secure an average increase of 209% in bottom line profits, a 45.2% increase in NEW clients and 50.6% increase in managed it …

How To Name Managed IT Services Solutions

Robin Robins Managed Services

Why Managed Service Providers Need To Pay Attention To What They Call Their Managed IT Services Solution By: Robin Robins, Author of the Managed Services Marketing Blueprint When you talk to clients about your IT managed services, what do you call it? Do you say it’s “managed software?” Do you just use the common industry term, “managed services?” If so, …

How To Guarantee Your Managed Service Solution

Robin Robins Managed Services

Should You Put A Guarantee On Your Managed Services Solution? By: Robin Robins, Managed Services Marketing Blueprint I often get e-mails from managed service providers asking if they REALLY need to offer a guarantee on their services. So, here is my final position on the matter: If you cannot unconditionally guarantee your managed IT services solution, you need to go …