In A Year When Growth Wasn’t Expected, Our 2 Verticals Brought In An Additional $420,000 In New MRR For A $5,040,000 Revenue Increase!

Robin Robins Genius of the Month

14 Years Of Hiring And Firing Shitty Marketers Reliable IT is a multimillion-dollar conglomeration of multiple companies that operates out of Texas, California, Colorado, Massachusetts and Louisiana. Last year in a year when growth wasn’t expected, their 2 verticals brought in an additional $420,000 in new MRR for a $5,040,000 revenue increase! Here’s how: Before discovering Technology Marketing Toolkit, we …

What Makes A “Qualified” Lead?

Robin Robins Blog, IT Marketing, MSP Marketing

Ah, the age-old whine of the failing salesperson: The leads are WEAK! Some people would automatically dismiss this as a lazy salesperson’s excuse (which often IS the case) – but thinking that ALL leads are good is just as foolish. There ARE times, when leads generated, are NOT qualified leads and not worth the effort of a salesperson to pursue …

Back To Basics Marketing 101: How To Classify And Qualify Inbound Leads To Maximize Sales

Robin Robins Blog, IT Marketing, MSP Marketing

Did you know IT services firms lose THOUSANDS of dollars every year due to very poor or non-existent follow up on the leads they generate? Recently we’ve been getting a LOT of questions from members wanting clarification on how to properly classify and qualify inbound leads to maximize sales.  I would suggest you read through and then go back to …

Attending Robin’s Workshop TWICE, We Added $10,500 In New MRR, $29,000 In Projects And Have A Pipeline Of $7,800 In MRR…In 2020!

Robin Robins Genius of the Month

Growing Up With 15 Siblings, I Had To Work Hard To Get Noticed Being the youngest of SIXTEEN kids (I’m the tiny one), I was raised to believe that you get a good education, work at a company for 30 years and then retire. Ever watched the movie Rudy? My dad was Rudy’s dad, believing in working hard but taking …