Sabotaged By My Ex-Wife And Then Fired My Mom And Dad I started consulting back when our years started with a 19. I quickly built a client base through word-of-mouth and absolutely no marketing. I was a tech trying to be a business owner, but also juggling HR, payroll, operations, EVERYTHING. Sound familiar? As a result, not only did I …

THIS Kept Me Up At Night I started Juern Technology in 2012. Like many MSPs, I began as a one-man IT shop and grew slowly from out-of-the-blue referrals. Through the years, I would try random acts of marketing: Facebook Ads – check. ClickFunnels – yep. Even hired a marketing consultant, but never got one client. ZERO! Being honest with myself, …

We Were Ready To CLOSE SHOP! My husband, Moshe, and I founded ItCon in Spring Valley, New York, back when it seems all MSPs were getting started: 2008. He wears the tech hat. I wear the sales and business hat. Problem was, we had no marketing plan and no business plan. In 2014, our twins were born – kids #5 …

Early Struggles, Ineffective Marketing, Stagnant Growth – Sound Familiar? I officially started Bazar Solutions, Inc., in 2009. I grew my business the first few years the way most IT people do: word of mouth, referrals and a little bit of cold-calling. I tried my hand at TV advertising, canvassing and other one-off marketing campaigns. Nothing stuck, and we generated few …

Living In A Basement Apartment With 5 Kids And Not Knowing Where Our Next Check Was Coming From As a husband-and-wife team, we started Mid Atlantic Data & Communications, LLC, in Roanoke, Virginia, back in 2004. As co-CEOs, Mary is the business piece and Brian is the tech piece. Mary brags on her husband as a natural-born salesperson: “Brian is …

As a husband-and-wife team, we saw our MSP grow each and every year for the last 13 years, but we were STILL struggling and not paying ourselves what we were worth. FAR from it, in fact. We understood marketing was important, so we had tested the waters. Once we hired a local marketing consultant (that didn’t work out). Another time, …

I Had An Accident Doing The Work I Love You never know just how quickly your life can change. It was 2013, and I was wrapping up changing out an uninterruptible power supply for a client. A routine job we’ve all done a hundred times. But the circumstances were anything but routine. You see, their network cabinet was mounted nine …

Before Starting The American Dream, We First Had To Flee For Our Lives My story starts 9,000 miles away in Africa. Born and raised in Zimbabwe, I started Impress Computers back in 1993 as a distributor for technology products across Africa. Employing 150 people in five branches throughout the area, it was a pretty sizable operation. While my business was …

14 Years Of Hiring And Firing Shitty Marketers Reliable IT is a multimillion-dollar conglomeration of multiple companies that operates out of Texas, California, Colorado, Massachusetts and Louisiana. Last year in a year when growth wasn’t expected, their 2 verticals brought in an additional $420,000 in new MRR for a $5,040,000 revenue increase! Here’s how: Before discovering Technology Marketing Toolkit, we …

Turning Down A Chance At Paradise Little did I know that my experiences a decade ago would help me to build the cyber security MSP I’ve always wanted to own. Back then, I had a dream job at Amazon-owned Zappos. If there was ever a company that took customer-focused service and culture to a level that’s rarely been achieved in …