What To Do When Your Marketing Is Not Working

Robin RobinsMSP Marketing

Effective marketing strategies are pivotal for success. One question that often arises is “What do I do when my MSP marketing isn’t working?” I’ve navigated through various marketing challenges and have learned valuable lessons along the way. Here’s how we at TMT identify and address the areas where our marketing might be falling short, and how we craft strategies that resonate with our audience and align with our business goals.

Recognizing Symptoms Of Ineffective Marketing

When it comes to ineffective marketing, it’s not just about seeing a lack of immediate results. It’s about understanding and recognizing the deeper, subtler signs that indicate a disconnection between our efforts and our audience. It’s crucial to ask ourselves, “Are we truly engaging our audience? Are we seeing meaningful interactions, or are we just broadcasting without receiving any feedback or response?” This introspection helps us identify if our message is lost in translation or simply not resonating with our intended audience.

Understanding The Root Causes

Delving into the root causes of ineffective marketing often reveals that our message might not be as clear or targeted as we think. We must consider, “Is our message aligned with our audience’s needs?” Are we really addressing what matters to them, or are we focusing too much on what we want to say rather than what they need to hear? This requires a deep understanding of our audience, not just in terms of demographics but their behaviors, challenges, and aspirations. By aligning our message more closely with our audience’s needs, we can start to bridge the gap that’s been holding our marketing back.

The Mindset For Marketing Success

Adopting the right mindset in marketing is about more than just being positive or optimistic. It’s about embracing a strategic, long-term perspective. It’s crucial to understand that marketing is not a sprint but a marathon. We must be ready to adapt, learn, and sometimes even accept short-term failures for long-term success. This mindset shift from seeking quick, immediate results to building sustainable, effective strategies is vital. It’s about understanding the complexities of marketing and appreciating that each campaign is a step in a journey, not just an isolated effort.

Strategic Planning And Implementation

Strategic planning in marketing is essential. It’s not just about throwing various tactics at the wall and seeing what sticks – it’s about creating a cohesive, well-thought-out plan that aligns with our overall business goals. This means avoiding random acts of marketing, where actions are taken without a clear understanding of how they fit into the larger picture. Consistency in implementation is key. Each marketing activity should be a deliberate part of a broader strategy, ensuring that all efforts are coordinated and contributing towards the same objectives. This approach ensures that our marketing efforts are not just activities but strategic steps towards achieving our business goals.

The Power Of Detail And Tracking

In marketing, success often lies in the details. It’s about understanding that every element of a campaign, no matter how small, can have a significant impact on its overall effectiveness. This means paying close attention to every aspect, from the choice of words in a message to the design elements of a campaign. Equally important is tracking. Without thorough tracking and analysis, it’s impossible to know what’s working and what’s not. It’s about constantly measuring, evaluating, and adjusting based on real data, not just assumptions.

Effective Follow-up And Sales Alignment

The bridge between marketing and sales is where many campaigns succeed or fail. Effective follow-up is crucial in nurturing leads and guiding them through the sales funnel. It’s not just about generating interest; it’s about maintaining it and turning it into action. This requires a seamless integration of marketing and sales efforts, ensuring that the leads generated are effectively managed and converted into sales. Aligning these two functions is essential for maximizing the impact of marketing efforts.

Learning from Failures and Successes

Finally, learning from both failures and successes is a fundamental part of refining marketing strategies. Every campaign offers valuable lessons, regardless of its outcome. It’s about adopting a mindset of continuous improvement, analyzing what worked, what didn’t, and why. This approach allows for a deeper understanding of the market and a more informed strategy for future campaigns. By embracing this cycle of learning and adaptation, marketing efforts can be continuously improved, leading to greater success over time.


In conclusion, revitalizing our marketing efforts is a multifaceted endeavor. It requires a deep understanding of our audience, a strategic mindset, meticulous attention to detail, and a commitment to learning from both successes and failures. By recognizing the symptoms of ineffective marketing, understanding its root causes, and implementing a structured and data-driven approach, we can transform our marketing strategies. This journey of continuous improvement will not only enhance our marketing efforts but also drive our businesses towards greater success and sustainability in an ever-evolving industry.

Get more MSP growth strategies from Robin Robins, Dr. Jordan Peterson, Mike Michalowicz, and many more at this year’s IT Marketing Boot Camp.