The other day I received an article from eChannelLine where an IDC author wrote, “Buyer optimism is at its lowest point this year…” and that “buyer optimism is clearly on the wane with August marking the fifth consecutive month of flat or falling buyer intent.” Notice they didn’t say sales – just “buyer intent,” whatever the heck that is. This is a prime example of someone searching for doom and gloom to sell papers; although I don’t agree with spreading bad karma, I can’t blame them. Sunshine and rose petals don’t sell. Dirty laundry, finger-pointing, bad news, and gossip does; it’s a sad reality of the human experience. As a business owner, be smart enough to use this reality to your advantage without actually believing that money is scarce, customers aren’t buying, or this great economy is going to burst at any minute. If you can’t make money now, something is broken and it ‘aint the economy. My clients are reporting amazing growth in all areas, some of them are doing two and even three times the sales they did last year in the same period. There is opportunity everywhere. If you let the naysayers convince you that your “bad luck” is due to some outside factor, you’ve just resigned yourself to being broke forever.
The biggest lesson I learned from Robert Allen’s book Creating Wealth is that wealth is not what you have; true wealth is a mindset. Wealthy people know that cars, houses, bank accounts, businesses and other investments are the trappings of wealth and can be taken away or lost at any time. True wealth lies in your mind and your ability to create wealth at any time from nothing. It is the ultimate financial security. Unfortunately, the world is full of negative programming similar to the article I mentioned earlier. If you don’t believe me, listen to the conversations of friends, neighbors, and relatives when it comes to acquiring wealth. There is never enough, and it’s always someone else’s fault that theydon’t have more. Listen to the media and their spin on the unscrupulous “rich” who are undeserving of their success and the constant doom and gloom they spin. Take the horrible events of hurricane Katrina. Instead of talking about the millions of Americans who donated their money and their time to help the people suffering from this devastation, they focus on the negative; they engage in finger-pointing, blaming, and accusing the government of not spending more money to help these people. True or not, they could at least provide a balanced view. But, bad news sells, and if you let it seep into your subconscious, it certainly won’t help you on your mission to become independent and wealthy. Stand guard at the door of your mind.