“We have struggled historically and in the past year had a 6x increase in profitability. We ended the year with close to $300,000 in overall net operating income and had double-digit profit for the first time. A lot of it came from price increase strategies and financial advice I got from Greg Crabtree with TMT. I started using the formulas and spreadsheets and got data to actually drive decisions. My team was begging for me to hire another tech because of how busy they were and when I looked at the numbers, it didn’t add up that we could afford it. But it became evident that our formula for pricing was lacking. Robin kept mentioning price increases and I realized there was no better time. So we struck quickly by sending out notifications and that revenue went straight to our bottom line which was a huge win.

TMT taught me that it’s best to hire a team member to handle marketing. As a business owner focused on sales, growth, operation, management and recruiting, adding marketing to the mix wasn’t something I could carry on my own. My first hire was someone who could clean all our lists and get projects out the door so I didn’t have to. I knew I wouldn’t do it on my own. And in terms of campaigns or strategies, I always believe in shortcuts and what’s the quickest, easiest, fastest way to get results. That’s been a strategy we’ve used since joining.”