Managed Services

unique selling proposition

IT Services Trade Show Marketing: 3 Tips To Maximize Your Investment

If you’re looking for quick list building and lead generation for your IT services, then adding strategically targeted trade show marketing is a must. Benefits Of Trade Show Marketing On the surface, purchasing a booth or exhibit at a trade show might seem like a huge investment. You’re...

unique selling proposition

How To Get Prospects To Pay Attention To Your MSP Marketing Message

If you asked one hundred computer consultants what they want to accomplish with their marketing, over 90% would say “generate more awareness.” Here’s why that’s not the best approach for your MSP marketing message. While awareness is a worthy goal, many don’t realize how difficult it is. The...

unique selling proposition

6 Steps To A Winning Managed Services Proposal [With Examples]

Your prospect requests a managed services proposal, but you haven’t sealed the deal just yet. Companies vetting managed services providers typically collect and compare proposals before making a decision. What you include in your managed services proposal can make or break the sale, so your IT services firm...

unique selling proposition

Keeping Your IT Services Sales Funnel Full

I recently received an email from a potential client who is teetering on the brink of closing the doors of his IT consulting business. His savings have dried up, and he’s maxed out all his credit cards. He’s desperate and seeking our IT services marketing plans as a...

unique selling proposition

IT Services Referral Marketing: How To Get Your Customers To Sell For You

Most businesses take referrals for granted. Very few have a proactive plan for generating referrals. No matter the business, there’s no better sales lead than a referral from an happy customer. Here’s how to boost your IT services referral marketing and get your customers to start selling for...

unique selling proposition

How To Create A Convincing IT Services Guarantee

I get squeamish emails from clients all the time asking if they need to offer an IT services guarantee. Here’s my final position on the matter — if you’re looking for an easy way to differentiate yourself from the competition and overcome price resistance, the answer is yes....

unique selling proposition

How To Close IT Managed Service Contracts

Are you a managed services provider that wants to land larger contracts? Do you lose sales because clients think your managed IT services are “too much money,” or because of sticker shock? Here’s what you need to change to close IT managed services contracts.

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unique selling proposition

3 Simple Sales Strategies This MSP Used To Increase Her Closing Rate by 400%

Below is a short video created by MSP Sitima Fowler talking about 3 simple sales strategies she used to not only secure a 400% increase in managed services sales but also shorten her sales cycle from 5-9 months to just 3 weeks. The corresponding workbook posted below the...

unique selling proposition

Do You Expect To Lose?

Years ago when I was selling high end technical training to IT professionals for a living, the biggest sales objection I heard all day long was, “If my employer isn’t going to pay for it, I’m not going.” As the owner of an IT services company who employs...

unique selling proposition

Managed Services Providers… Get Off Your Duff & Implement MORE!

New Years Resolution #7: Get your online “presence” fixed Okay, I DON’T like the word “presence” because it sounds like a meaningless fifty-cent word, but I don’t have a better one (yet) to describe all the elements that fall under your online marketing strategy. Even though I’ve said...

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