If you’re looking for quick list building and lead generation for your IT services, then adding strategically targeted trade show marketing is a must. Benefits Of Trade Show Marketing On the surface, purchasing a booth or exhibit at a trade show might seem like a huge investment. You’re putting thousands of dollars on the line with hopes to at least …
If you asked one hundred computer consultants what they want to accomplish with their marketing, over 90% would say “generate more awareness.” Here’s why that’s not the best approach for your MSP marketing message. While awareness is a worthy goal, many don’t realize how difficult it is. The average American is bombarded with over 3,000 marketing messages a day. With …
Your prospect requests a managed services proposal, but you haven’t sealed the deal just yet. Companies vetting managed services providers typically collect and compare proposals before making a decision. What you include in your managed services proposal can make or break the sale, so your IT services firm must stand out.
I recently received an email from a potential client who is teetering on the brink of closing the doors of his IT consulting business. His savings have dried up, and he’s maxed out all his credit cards. He’s desperate and seeking our IT services marketing plans as a last resort. Of course, we’ll do everything to help. But now that …
Most businesses take referrals for granted. Very few have a proactive plan for generating referrals. No matter the business, there’s no better sales lead than a referral from an happy customer. Here’s how to boost your IT services referral marketing and get your customers to start selling for you. The #1 Secret To IT Services Referral Marketing You should ask …
I get squeamish emails from clients all the time asking if they need to offer an IT services guarantee. Here’s my final position on the matter — if you’re looking for an easy way to differentiate yourself from the competition and overcome price resistance, the answer is yes. Guarantee What You Sell If you can’t guarantee what you sell, you …
Are you a managed services provider that wants to land larger contracts? Do you lose sales because clients think your managed IT services are “too much money,” or because of sticker shock? Here’s what you need to change to close IT managed services contracts.
Below is a short video created by MSP Sitima Fowler talking about 3 simple sales strategies she used to not only secure a 400% increase in managed services sales but also shorten her sales cycle from 5-9 months to just 3 weeks. The corresponding workbook posted below the video will give you a bit more detail on these managed IT …
Years ago when I was selling high end technical training to IT professionals for a living, the biggest sales objection I heard all day long was, “If my employer isn’t going to pay for it, I’m not going.” As the owner of an IT services company who employs these folks, this may not come as a shock to you. In …
New Years Resolution #7: Get your online “presence” fixed Okay, I DON’T like the word “presence” because it sounds like a meaningless fifty-cent word, but I don’t have a better one (yet) to describe all the elements that fall under your online marketing strategy. Even though I’ve said over and over again how important it is to have a web …
