IT Services Trade Show Marketing: 3 Tips To Maximize Your Investment

Robin Robins IT Marketing, MSP Marketing, Technology Marketing

If you’re looking for quick list building and lead generation for your IT services, then adding strategically targeted trade show marketing is a must. Benefits Of Trade Show Marketing On the surface, purchasing a booth or exhibit at a trade show might seem like a huge investment. You’re putting thousands of dollars on the line with hopes to at least …

How To Get Prospects To Pay Attention To Your MSP Marketing Message

Robin Robins IT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing

If you asked one hundred computer consultants what they want to accomplish with their marketing, over 90% would say “generate more awareness.” Here’s why that’s not the best approach for your MSP marketing message. While awareness is a worthy goal, many don’t realize how difficult it is. The average American is bombarded with over 3,000 marketing messages a day. With …

IT Services Referral Marketing: How To Get Your Customers To Sell For You

Robin Robins IT Marketing, IT Sales, Technology Marketing

Most businesses take referrals for granted. Very few have a proactive plan for generating referrals. No matter the business, there’s no better sales lead than a referral from an happy customer. Here’s how to boost your IT services referral marketing and get your customers to start selling for you. The #1 Secret To IT Services Referral Marketing You should ask …

How To Create A Convincing IT Services Guarantee

Robin Robins IT Managed Services, IT Marketing, IT Sales, Managed Services

I get squeamish emails from clients all the time asking if they need to offer an IT services guarantee. Here’s my final position on the matter — if you’re looking for an easy way to differentiate yourself from the competition and overcome price resistance, the answer is yes. Guarantee What You Sell If you can’t guarantee what you sell, you …

Do You Expect To Lose?

Robin Robins Managed Services

Years ago when I was selling high end technical training to IT professionals for a living, the biggest sales objection I heard all day long was, “If my employer isn’t going to pay for it, I’m not going.” As the owner of an IT services company who employs these folks, this may not come as a shock to you. In …

Managed Services Providers… Get Off Your Duff & Implement MORE!

Robin Robins IT Managed Services

New Years Resolution #7:  Get your online “presence” fixed Okay, I DON’T like the word “presence” because it sounds like a meaningless fifty-cent word, but I don’t have a better one (yet) to describe all the elements that fall under your online marketing strategy.  Even though I’ve said over and over again how important it is to have a web …