Your list (or who you are sending your message to) is the single most important element to any marketing campaign; take extreme care in choosing and verifying the source and accuracy of your list. Most people do not spend nearly enough time on this activity, and simply rent...
Building your marketing list is a very “unsexy” necessity when it comes to building your marketing system. To many, list building is a mundane task, and this activity alone certainly does not generate any leads. Perhaps this is why many members struggle with this and opt for the...
I got an e-mail from a client who was disappointed because he was mailing 40-50 direct mail letters a week to new prospects (cold list) and “only” getting an average of 6 responses from each batch he sent out. Well jumpin’ Jehosaphat, Batman! But worse yet is that...
~Lyrics from the Sheryl Crow song, Soak Up The Sun Last month Jeff organized a company dinner and night out to see Sheryl Crow deliver a small, private performance at the Franklin Theatre. The event was a charity benefit for New Hope Academy, a private school in Franklin...
At last month’s Boot Camp I opened up with a session on how to raise your rates and get paid more for the services you are already delivering. I personally believe I need to drive home on this point more with all clients, pressing them to answer the...
I heard Donald Trump say that once during the boardroom scene of a Celebrity Apprentice episode to a guy who was complaining about the stress of fighting, constantly, with the other contestants. He said to Trump (paraphrased), “You don’t tolerate this kind of fighting every day in your...
I have been getting a LOT of questions around the topic of creating a unique selling proposition. Confusion abounds. Therefore I thought I would take a moment to give a quick refresher on what it is, why you need it and how it’s used. First, a quick history...
– Attributed to both Andy McIntyre and Derek Bok I just got back from New York City where I spent two full days with some of the best and brightest minds in marketing, leadership, health, science and business at my friend Joe Polish’s $25K group (named for the...
Before every Producers Club meeting, we poll the Members to see what topics they want me to cover. For the last 3 meetings the #1 content request was, in some shape or form, about getting things done (specifically marketing) and time management. This is, admittedly, perplexing to me...
If you currently use radio advertising to get more clients to outsource their IT support to you or if radio is just something you are considering, check this out… I recently interviewed Fred Catona, CEO of Bull Dozer Digital, on the “secret sauce” to making radio ads work...
