Losing a client worth $1,200 in MRR early in the year was a reminder that we were going to have to step up our game. And we did! Today, we religiously mail out our printed McCartys IT Newsletter to all of our customers and leads. As for direct mail campaigns, the Bad Date letters were a big success for us. …
For 10 Years, Our Marketing Basically Consisted Of Hope And Yellow Pages My father and I started I-M Technology in 2003 after I was laid off from a large IT firm. We started the business doing what I was familiar with – selling products and doing break-fix work. I would handle sales and service, and my father was in operations. …
The Year Of Controlled Growth Two years ago, Computerbilities grew 32%. Sure, any growth is positive for a business, but there were unintended consequences. Coming into last year, it needed to be the year to control growth, focus on nailing down our processes and learn ways to become more profitable. I never really had a formal sales process. When a …
Feeling Stumped Is NOT An Option It’s not magic. You don’t wake up every morning knowing exactly what to do and watch as your sales numbers take off like a rocket. We had doubts. We were overwhelmed. We agonized over whether we were doing things correctly. At times, I wonder what I can possibly contribute to our fellow Producers Club …
Admittedly, I Became Fat, Dumb And Happy I’ve been working with Robin Robins and been a Producers Club member for over 10 years now. Before discovering Robin, SMB Networks wasn’t profitable and didn’t have any reliable ways to attract new clients. Her marketing strategies and campaigns helped us to break free from the world of break-fix to become a reputable …
Working 90 HOURS A WEEK Just To Keep My Company From Shrinking! I started CG Tech Services in 2004 as a one-man band. For a couple of years, it was just me running around doing everything…all the tech work, keeping up on technology and finding time to do the admin work. For a couple of years, we grew steadily through …
Early Lessons In Self-Sufficiency When I was only three years old, my father passed away. It was just my mother and me for all of my childhood. To this day, my mom has been my hero and continues to be the strongest person I know. She taught me how important it is to work hard and leave everything in God’s …
They Were The Busiest 3 Months Of My Entire Life. And I LOVED Every Second Of It! Give me a choice of staying busy or being bored, I’ll always choose to stay busy. I joke that if this IT thing falls through, I can always be a circus juggler. I knew the three months of the Rapid Implementation Workshop would …
Stuck Between Growing Our Business And Saving It It’s all perspective. From the outside looking in, our commodity cloud and server company seemed like a goldmine a few years back. We were climbing toward $8 million in annual revenue. We had 50 employees. But because we weren’t sure how to effectively lead, how to business plan and how to market, …
Taking My “Underdog” Business To SUPERHERO Status Does this sound like you? You’ve spun your wheels in your IT business for years. But you’re in a deep rut. Growing your business by improving your sales and marketing is ALWAYS at the top of your priority list…but you NEVER take action because you’re just too busy. Instead, you keep spending long …
