For A Decade, I Was “Comfortable” With My Referral-Only Business – “Comfortable” With NOT Growing Comfortable. That one word perfectly described my IT business for way too many years. I was comfortable with my customer base, comfortable with my revenue and salary. I was comfortable living off of referrals because that’s all we did for about 10 years. I was …

15 Years In Business. Practically Zero Marketing. Most IT business owners unsuccessfully “dabble” in marketing. They send out a sales letter or postcard, get few or no results and then swear off direct mail. Later, they might test their luck with an ad in a trade publication or newspaper. Again, no results. Then they’re on to the next “shiny object” …

Bill Gates And Steve Jobs Aren’t The Only Computer Guys Who Started In A Garage! For as long as I can remember, I wanted to run a technology company. Even as a teenager, I worked for a small computer shop and loved it. At that young age, I approached my father and brother about starting our own computer company. We …

My Excuses Were Piling Up As Much As My Debt I wasn’t like many of Robin’s clients who order the Toolkit and then plop it on a shelf. I read it thoroughly cover to cover. But a funny thing happens when you simply READ the Toolkit but don’t IMPLEMENT its contents: Nothing. Nada. Zilch. Eventually, the Toolkit started gathering dust. …

I Know What I Am. I Know What I Am Not. I’m a tech at heart. I’m NOT a marketer. My background has been in the field, supporting medical offices since 1979. I began my own business in 2005 and was crystal clear on my target market from day one: medical practices in the Atlanta area. I grew my business …

I’m A Huge Skeptic About Robin (Or At Least I Was) I love order in my life. I’m very analytical and pride myself on running a professional business with a “get it done right the first time” mantra. This probably comes from years working on computer networks where order is inherent in the design of a well-run system. Whatever it …

I Had Peaked At $340,000 In Annual Revenue The year was 2009. After 10 years in business, my break-fix IT business had peaked at $340,000 in gross revenue. The rollercoaster of waiting for something to break so I could go fix it was exhausting. Something had to change, and that’s when I finally made the decision to go all in …

There is an old saying: “You never just marry the person. You marry the mother, father, siblings …” What I did not realize is that, along with Eric, I married his fledgling business, PC Troubleshooters too. The “three” of us have lived in wedded bliss – well, sort of – for nearly two decades! But after slow, consistent growth for …

My business has had many influences: my parents, my wife, employees, Arlin Sorensen (HTG), and many teachers such as Paul Dippell, Gary Pica and Arnie Bellini, but the person responsible for the last three years of our company’s exponential growth is my coach, Robin. I’m honored to share with you the story of how I’ve more than doubled my business …

We Were Working Hard, But Climbing Further Into Debt When Windstar opened its retail space 14 years ago, we serviced everyone, consumers and businesses. If you needed help, we helped. We were the classic computer shop in a small town. Within two short years, we had grown to eight employees, business was booming and we thought we were doing awesome! …