The January 2012 Marketing GENIUS of the Month Story as told by Tim Shea… Before finding Robin, our business was hovering just below $1 million dollars in sales for a couple of years. We were making a profit, but I was incredibly frustrated by the lack of growth....
“We Are Not Going To Die… Butters stared up at me, pale, his eyes terrified. “We’re not?” “No. And do you know why?” He shook his head. “Because Thomas is too pretty to die. And because I’m too stubborn to die.” I hauled on his shirt even harder....
When you get right down to it, marketing really isn’t that hard. What’s hard is getting out of our own way and setting aside everything WE know so we can think more like our prospects. Stop trying to be cute and clever and just say what you mean...
I hate dieting. Requires a LOT of self-discipline; a word that is usually associated with Nuns and flogging. To me, eating good food with an excellent vino is one of the great pleasures in life…and I do mean GOOD food…not the factory-made mystery meat, intestine-clogging cryogenically manufactured corn...
Does your website incorporate any social interactivity on it? I’m talking about more than a little Facebook logo that directs to your company page… something with more substance that actually KEEPS your website visitors on your page at that same time. If not, you may want to test...
Q: From John Micciche, Micciche Computer Services: “What’s the most common mistake business owners make that causes them to go out of business?” A: While it seems an incredibly self-serving answer, ineffective or non-existent marketing to bring in new customers. Put another way, a complete lack of systems...
Just recently I hired a personal trainer (a.k.a. “Mean Old Luke”). Nothing too surprising here EXCEPT that I’ve been a member of two gyms in this area, one for 2 years and the other for over 4 years—both who sell personal training. Yet neither of them has ever...
Below is an outstanding marketing strategy being implemented by Producers Club Member and former Genius of the Month Pam Viveiros, co-owner of ThinkTech Computers. Pam has secured an AM radio spot as the fresh new “Kim Komando,” answering technology-related questions, and has set up a Facebook fan page...
Well, the “cloud computing” fever is hitting a peak as more and more MSPs are jumping on the bandwagon. Apparently the Office 365 release is causing a number of businesses to ask their IT company, “What the heck is cloud computing?” At a minimum, you need to be...
Just recently a client shared with me an interesting story about how they lost their biggest client to a competitor who was charging SIGNIFICANTLY MORE for their services. This MSP told me they had given this client their personal cell phone numbers to ensure immediate response times, and...
