unique selling proposition

“If You Think Education Is Expensive, Try Ignorance.”

– Attributed to both Andy McIntyre and Derek Bok I just got back from New York City where I spent two full days with some of the best and brightest minds in marketing, leadership, health, science and business at my friend Joe Polish’s $25K group (named for the...

unique selling proposition

Hitting The Snooze Button

Before every Producers Club meeting, we poll the Members to see what topics they want me to cover. For the last 3 meetings the #1 content request was, in some shape or form, about getting things done (specifically marketing) and time management. This is, admittedly, perplexing to me...

unique selling proposition

The 12 Components A Successful Radio Ad Must Have

If you currently use radio advertising to get more clients to outsource their IT support to you or if radio is just something you are considering, check this out… I recently interviewed Fred Catona, CEO of Bull Dozer Digital, on the “secret sauce” to making radio ads work...

unique selling proposition

How To Steal Prime Clients Away From Your Competition, Even When Your Prices Are Higher

Consider this: your absolute BEST prospect is someone who is already paying money for outsourced IT support. They obviously have a need and have demonstrated a willingness to pay for the types of services you offer. The problem is they are paying someone besides YOU for the service...

unique selling proposition

What Are The Steps To Properly Brand My New Startup Company? (My Answer)

Two questions from Brad Ashmore, Practical Technology Services: 1. “Can you provide the steps to properly brand my new startup company?” 2. “What is the best way to find a qualified business partner to join me in this new venture?” As a new startup, you have a special...

unique selling proposition

When To STOP Marketing To Someone On Your List

Here’s a question I often get: “At what point should you stop marketing to someone on your list?” My personal opinion is that you never stop unless they specifically tell you to stop, give you reason to believe they will never buy from you or they give some...

unique selling proposition

Free Audio Download: “How To ‘Switch On’ Your 10 Human Drives To Achieve More In Your Life And Business In The Next Month Than You Have All Year”

Get Brendan’s Book, “The Charge” For FREE Here: www.thechargebook.com/comp Are you stuck in a rut? Do you feel like no matter how hard you work you STILL can’t seem to achieve the level of income, success or freedom you want? What’s REALLY holding you back? Fear? Procrastination? I’ll...

unique selling proposition

The #1 Secret To Entrepreneurial Success That Can’t Be Bought, Inherited, Purchased Or Learned

In the legendary book on entrepreneurial success and personal development, “Think and Grow Rich,” Napoleon Hill outlined 17 characteristics of some of history’s wealthiest, most successful entrepreneurs. For those of you who are unfamiliar with Hill, he spent the better portion of his life traveling the world to...

unique selling proposition

The Incredible Hulk Talks About How To Overcome Setbacks, Disappointments And Disability [Video Below]

Many of you know Lou Ferrigno from his days as the star on the hit TV series, The Incredible Hulk. He is also an accomplished actor that has starred in two documentaries on body building and fitness that have a cult-like following, several TV shows and big-screen movies....

unique selling proposition

A Word About Ambition

An old, bad joke told poorly: A turkey is standing in a field looking at the tops of some nearby trees when a bull walks up and inquires, “Hey turkey, what are you looking at?” The turkey replies, “The tops of those trees there. I’d LOVE to fly...

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