unique selling proposition

The Dos And Don’ts Of Marketing Your MSP In An Unstable Economy

Right now, the economy is being upended and many of you are worried the COVID-19 pandemic will destroy your business. Unfortunately, this is not the first time I have faced this in business. NOTE: Before I go on, I’ve done a free webcast on “How To Avoid Losing...

A Personal Message And Resources To Help Our MSP And IT Services Community THRIVE During The COVID-19 Crisis

What's Happening Now And How You As MSPs and IT Businesses Can Best Serve Your Clients And Community During This Time Of Crises For Businesses
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How MSPs And IT Service Businesses Can Address The Coronavirus With Clients And Prospects

Industry Experts Show You How To Best Help Your Clients and Community And How To Interact With Prospects During The Coronavirus Outbreak
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unique selling proposition

The Secret To Positioning Your MSP

While there certainly IS a play for simply stating who you want as a client (as in the photo here), successful lead generation requires an irresistible offer and GREAT PROMISE to work. Most businesses do NOT make such a promise in their marketing and selling activities and suffer...

unique selling proposition

Create Your Own Luck By MSP Marketing With GREAT Client Testimonials And Success Stories

Here’s a question: When was the last time you added a fresh new case study or testimonial to your website? To your Google reviews? To your Shock-And-Awe box? One thing you ought to be constantly paying attention to is the quantity and quality of reviews and testimonials you’re...

unique selling proposition

What Can An MSP Owner Learn About Marketing From George Foreman?

Two-time Heavyweight Champion and genius entrepreneur George Foreman will be ONE of the keynote speakers at our upcoming Boot Camp. Some have criticized the decision, saying, “We’re IT guys – not a room full of professional boxers or TV personalities, so why waste time listening to THIS guy?”...

Gaining Confidence To Shift My Business Model And Automate My Marketing, I More Than DOUBLED My Monthly Recurring Revenue In Just 90 Days!

Working 12-Hour Days, 6 Days A Week, Without Growing My MRR, I Was Officially STUCK Like my grandfather – my hero – I’ve always had an affinity for helping people. In addition, I love technology. At age 18, I combined those two passions in a unique and profitable...

unique selling proposition

The Most Effective Lead Generation Formula

Problem. Agitate. Solve. The above is the oldest and still one of the most effective lead generation formulas. More specifically, identify a highly irritating problem, anxiety, worry or frustration your clients have. Next, AGITATE it. Make them FEEL even more annoyed, frustrated and worried about it – and...

unique selling proposition

MSP Sales: What To Do With The First “No”

The first real sales training I ever received was when I was working for Tony Robbins as a rep selling his Personal Power and Power To Influence courses. It was a great experience, to say the least. Tony taught his reps to ignore the first “no,” saying that...

How To Scale Your MSP in 2020

The Secret To Getting Results Through Other People
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