This is part 2 of a video that I shot on block hours and it was based on a question that I got on our member portal. The member was asking how to sell managed services to break-fix clients. And the last video was more about why you...
I had something that came up that was interesting on our member portal. We’ve got thousands of members who log into our member dashboard, and we’ve got this thing called The Queue, which stands for questions, updates, and exchanges. It’s a private member group, and a lot of...
I Had An Accident Doing The Work I Love You never know just how quickly your life can change. It was 2013, and I was wrapping up changing out an uninterruptible power supply for a client. A routine job we’ve all done a hundred times. But the circumstances...
I’ve repeatedly said that the single biggest, most valuable asset of any business is your list and the relationship you have with it (prospects, clients). EVERY successful company has a relationship strategy. Some through outright dependence (think utilities), addiction (coffee, fast food, cigarettes), or what Qubein would call...
One of the most powerful marketing and business advantages you can give yourself that accelerates the sales process and dampens, and often nearly eliminates, price resistance is the USP or unique selling proposition. Candidly, most can’t articulate one because they don’t HAVE one. This is not to be...
Before Starting The American Dream, We First Had To Flee For Our Lives My story starts 9,000 miles away in Africa. Born and raised in Zimbabwe, I started Impress Computers back in 1993 as a distributor for technology products across Africa. Employing 150 people in five branches throughout...
Apple, originally Apple Computer Company, recently announced that computer sales accounted for just 10.4% of their revenue in 2020. In 2000 computers accounted for 86% of Apple’s revenue. Are they in trouble or going out of business? Not anytime soon… Since 2000 their computer sales have increased 400%,...
As Ogilvy famously said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent 80 cents out of your dollar.” John Caples wrote, “If the headline is poor, the copy will not be...
14 Years Of Hiring And Firing Shitty Marketers Reliable IT is a multimillion-dollar conglomeration of multiple companies that operates out of Texas, California, Colorado, Massachusetts and Louisiana. Last year in a year when growth wasn’t expected, their 2 verticals brought in an additional $420,000 in new MRR for...
