14 Years Of Hiring And Firing Shitty Marketers Reliable IT is a multimillion-dollar conglomeration of multiple companies that operates out of Texas, California, Colorado, Massachusetts and Louisiana. Last year in a year when growth wasn’t expected, their 2 verticals brought in an additional $420,000 in new MRR for...
Ah, the age-old whine of the failing salesperson: The leads are WEAK! Some people would automatically dismiss this as a lazy salesperson’s excuse (which often IS the case) – but thinking that ALL leads are good is just as foolish. There ARE times, when leads generated, are NOT...
Did you know IT services firms lose THOUSANDS of dollars every year due to very poor or non-existent follow up on the leads they generate? Recently we’ve been getting a LOT of questions from members wanting clarification on how to properly classify and qualify inbound leads to maximize...
Years ago, I was exposed to this marketing example, written by the late Gary Halbert, as an example of brilliant direct response marketing copy AND strategy. It’s a personals ad he wrote that led him to find his then-wife. He also used it as an example of how...
Turning Down A Chance At Paradise Little did I know that my experiences a decade ago would help me to build the cyber security MSP I’ve always wanted to own. Back then, I had a dream job at Amazon-owned Zappos. If there was ever a company that took...
EVERY salesperson has gotten the dreaded “I want to think it over” response. Problem is, how do you respond politely and without annoying the prospect to the point of them telling you to go to hell? Most salespeople just roll over and say, “Okay! Call me if you...
Growing Up With 15 Siblings, I Had To Work Hard To Get Noticed Being the youngest of SIXTEEN kids (I’m the tiny one), I was raised to believe that you get a good education, work at a company for 30 years and then retire. Ever watched the movie...
