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email marketing

unique selling proposition

The Simplest, Easiest Change In Your Sales Process To Land BIG Accounts

  • June 18, 2015
  • IT Sales, MSP Marketing

From the department of Answer Your Damned Phone: Here’s an e-mail sent in by a Producers Club member reporting a true story about a Google PPC lead received by another Producers Club member in his Accountability Group. This is a MUST-READ: “So, my friend in Knoxville, TN, is...

unique selling proposition

Time For My Mid-Year Kick In Yer Butt

  • June 2, 2015
  • MSP Marketing

Where are you in relation to those New Year’s goals you set six months ago? Did you even set ’em? As the saying goes, hard work beats talent when talent doesn’t work hard. Of course, some people aren’t talented and won’t work hard. Double whammy. Kinda like being...

unique selling proposition

When To Give Up On A Marketing Campaign Or Strategy

  • March 13, 2014
  • MSP Marketing

I’ve heard it a million times: “((Fill in the blank)) doesn’t work.” Be it telemarketing, direct mail, can­vassing, webinars, etc., etc., etc. Oddly enough, I ONLY hear that about marketing that costs money; I never hear anyone lament about Facebook posts, Twitter or LinkedIn, even though I’ve not...

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