Posted On June 18th, 2015
From the department of Answer Your Damned Phone: Here’s an e-mail sent in by a Producers Club member reporting a true story about a Google PPC lead received by another Producers Club member in his Accountability Group. This is a MUST-READ:
“So, my friend in Knoxville, TN, is doing Google AdWords. He currently uses a virtual receptionist company to answer his phones. Especially Google calls. Today, he received a call which the receptionist answered. She tried getting in touch with him to connect him. He wasn’t available. She began taking down the caller’s info. He divulged that he was an $80 million company. They have 11 locations. They have 17+ ‘internal companies.’ He went on further and informed her that he had called five IT companies. This was his fifth call. He only got to them because none of the other companies had answered their phones. They all went to automated systems or voice mails. He told her, ‘Tell your boss he will go a long damn way in life because he answers his phones live.’”
With his permission, I thought I would share. They have a meeting next week.
For as long as I can remember, I’ve been harping on the importance of getting a trained, competent person to answer your phones live – NOT with a voice prompt that says, “Press 1 for sales…” – LIVE. A real, living, breathing person. Fail to do so at your own peril.
One of the biggest benefits to the Google AdWords I’ve been doing in conjunction with Tim Conkle for the past two years is the ability to finally eavesdrop on the inbound phone calls of hundreds of IT firms; unfortunately, I’ve uncovered a whole lot of “bad” from mishandled calls, rude techs answering the phone, fumbled questions and, more often than not, opportunities that simply are killed because no one picks up the damned phone anymore. Think about it: if you had the CEO of an $80 million company calling your office for tech support, do you want that to go to voice mail? Would you want a minimum-wage, untrained person handling the call? Or have one of your techs screw it up and risk them dropping the call, routing the call incorrectly or simply having them get your voice mail? It’s NUTS! That phone is the FIRST impression a prospect gets of your services; and given that the #1 reason why someone fires their current IT company and looks for someone else is “They aren’t responsive,” what kind of message are you sending to this new prospect calling in for help and they get… voice mail?
So here’s a New Year’s Resolution: Start answering your phones LIVE. If you can’t hire an admin to do it, then use a phone answering service like Call Ruby (www.callruby.com) and tell ’em ol’ double R sent ya. And while we’re on the topic, here are a few more key phone-handling rules you’ll want to implement: Read full article and comment →