watch this before hiring a sales rep

8 Things To Consider Before Onboarding Your First Sales Reps

Robin RobinsMSP Marketing

As an MSP owner, the decision to hire a sales representative marks a pivotal moment in your business journey. My experience has taught me the importance of being thoroughly prepared for this step. This guide reflects my path and the lessons learned along the way, from crafting a powerful sales script to developing long-term lead generation strategies. 1. A Scripted …

q&a with robin robins: should I change my business name?

Q&A: Should I Go Through A Rebrand?

Robin RobinsMSP Marketing

In a recent Q&A session, I was presented with a question from Nerds in a Flash, a top-tier MSP with a strong foothold in the industry. The question at hand was a significant one: should they consider a rebrand? This is a reflection of my response, a blend of industry insights and strategic foresight, aimed at guiding Nerds in a …

Email Marketing For MSPs: 7 Red Flags To Steer Clear Of

Janette DeGrazioMSP Marketing

Hey there Janette Degrazio here, from the MAP division, and I’ve been around the block with email marketing and automation. I’m thrilled to dive deep into the world of MSP marketing and email deliverability. Email deliverability is the bedrock of your communication strategy. It’s not just about your email being sent; it’s about it landing right in the inbox, not …

The Future Of IT: Insights From The Sharks On MSPs And Compliance

Robin RobinsMSP Marketing

Speaking at TMT’s 2023 IT Sales And Marketing Boot Camp, Robert Herjavec, Kevin O’Leary, Daymond John, and special guest shark Kaseya CEO Fred Voccola shared their predictions for IT businesses in the next 5-10 years. Their address not only illuminated the path for managed service providers (MSPs) but also delved into the intricacies of market fragmentation, the shifting paradigms of …

Review

Share Your Success Story With A 5-Star Salute To Technology Marketing ToolkitYou’ve hustled hard, hit your goals, and now it’s time to share your success.We don’t do average here at Technology Marketing Toolkit; we’re all about kickin’ butt and taking names – YOUR names, as top-tier market dominators. If our services have helped you lock in wins, I’m personally asking …

10 KPIs MSPs must track in 2024

10 KPIs MSPs Need To Track In 2024

Jeff FarrMSP Marketing

With years of hands-on experience and a deep understanding of the IT services sector, Jeff Farr has become a trusted voice for MSP owners seeking to drive profitability and growth. His expertise in financial management, operational efficiency, and customer service excellence has made him a sought-after advisor and mentor. Below he shares his 10 most critical money metrics essential for …

MSP Marketing Guide: How To Generate New Leads And Get More Managed Services Clients In 2024

Robin RobinsIT Marketing, MSP Marketing

What Is MSP Marketing? MSP marketing is a marketing plan, campaign, or strategy designed to facilitate the sale of managed IT services. Many MSPs think that marketing and sales activities are the same, but this is not the case. Marketing activities help you reach your target audience and influence prospects to contact you. Because the MSP sales process is highly …

Imran Lakhani

Kevin Connally

Originally A Skeptic, After Adding $166,080 In New Revenue, I Now Admit THIS STUFF WORKS! “As Director of Marketing and Sales Operations for iStreet Solutions, I had first heard of Technology Marketing Toolkit from my old company. They were highly skeptical and thought Robin Robins’ marketing program was all ‘smoke and mirrors.’ Of course, if they had invested in TMT, …

Amit Mauskar

Kevin Connally

TMT Really Cares About Our Success “I’ve been part of MSP Launch Academy for almost two years now, since it was launched. I have had a great experience with the company and the membership. There always seems to be training happening and the content is timely and extensive. It isn’t just about sales, but we get operational excellence content delivered …

Stuart Bryan

Kevin Connally

Rightsizing Our Client Base And Aggressively Running Marketing Campaigns Added $165,060 In Annual Recurring Revenue! “Twenty-one years ago, my father and I started I-M Technology in Connecticut. About a decade ago, the business had been flat for five years straight. At the time, we simply had a dialer but didn’t implement any real marketing. I knew that in order to …