According to an article on SiteImprove, 131 of 135 websites analyzed (97%) had broken links and errors on their web page.
The websites they focused on were all Fortune 1000 companies, who arguably have the resources (money and staff) to ensure this doesn’t happen. YIKES!
While there’s no truly accurate way of determining what percentage of marketing campaigns go out with broken links, incorrect phone numbers, URL typos and broken response forms, I’d personally estimate that at least one-third of all campaigns sent out make one or more of these response-crushing mistakes.
Recently, a marketing firm took out a full-page ad in an industry PRINT magazine to promote their new Facebook lead generation program (yes, there IS irony there).
Curious to see what the competition was up to, I went to the URL, only to get a “Site can’t be reached” error. Worse yet, they used a bit.ly URL to track response (at least, I would guess that’s why they used it), which meant there was no main URL for the reader to go to. Read full article and comment →