Meet Our Consultants

Leadership

Ryan Markel, Director of Coaching Programs for Technology Marketing Toolkit, Inc.

Ryan leads our Accelerators and Producers Club divisions as our Director of Coaching Programs. He coaches and advises hundreds of IT owners to grow their businesses using sound sales and marketing strategies that simply work. Because he was once in your shoes as an IT business owner growing his business through these same proven tools and resources, Ryan brings a high level of expertise to his coaching.

Rich Crockett, Senior Coach and Mayor of Producers Club, Technology Marketing Toolkit, Inc.

Rich Crockett

Whether he’s dressed as Obi Wan, Uncle Jessie, The Most Interesting Man In The World, Santa Claus or a pirate, Rich Crockett lives up to Robin’s description that he’s “very versatile”. Rich first discovered Robin in 2008 while working as the marketing manager with Tom Malesic at EZSolution. After attending an implementation seminar in 2009, they began to apply the genius of the Toolkit to their business and quickly joined Producers Club. Because Robin’s sales and marketing system took their business to awesome heights, his title was upgraded to “Marketing Madness Manger”.

In 2011, Rich and Tom competed in Robin’s Better Your Best competition and won. That same year, Rich started mentoring for Robin in a few weekly Implementation Seminars for about 6 groups. Since then, Rich has presented at 3 Marketing Manager Trainings, was Genius of the Month, mentored Freshman Producers Club Groups, received 2 Accountability Group of the Year Awards and 3 Accountability Group of the Quarter Awards. For the past 3 years, Rich has joined Technology Marketing Toolkit, working with Jeff Johnson and the Mastermind Team as Senior Coach and Mayor of Producers Club. Rich has always been passionate about seeing people succeed in business and life, and his proven coaching style makes those dreams possible.

Aaron Leicht, VP of Client Coaching for Technology Marketing Toolkit, Inc.

Aaron Leicht

If you need to know how to generate more sales in your IT services business, then you need to talk to Aaron Leicht. Aaron is a top-level sales consultant with a solid track record of building highly effective sales and marketing teams for both small businesses as well as two Fortune 1000 companies.

In his role as VP of Client Coaching for Technology Marketing Toolkit, Inc., Aaron has also directly consulted with over 4,000+ IT services firms on how to get an effective sales and marketing plan in place – whether they are just starting out or ramping up a larger, more established IT services practice.

His experience as a Cryptologic Technician and Intelligence Officer in the Navy taught him multiple skills in discipline, management, analytics and operations that have enabled him to be successful in both starting and running his own business, as well as building and managing a team of over 50 salespeople and managers at Wyndham Resorts, where he and his team were responsible for bringing in over $30 million in sales annually.

His approach is highly consultative, practical and service-focused. So, whether you’re a small IT services firm just getting started or a larger MSP that needs to get your current sales team to double production, Aaron has the ability to give you practical, experience-based advice in marketing, lead generation, solution-based selling and team-building that will work.

Accelerators Club Coaches

Lisa Shorr, VP of Marketing for Secure Future Tech Solutions

Lisa Shorr

As the founder of Shorr Success and 20 years as co-owner and VP of Marketing for Secure Future Tech Solutions, Lisa Shorr has first-hand experience as an IT services provider, a small business owner and a Technology Marketing Toolkit, Inc. client. She is a noteworthy consultant with a laser focus on sales, image consulting and corporate branding. Her implementation of Technology Marketing Toolkit methodology has contributed to exponential growth in both her own companies and those of the clients she coaches.

Lisa has exceptional experience with small businesses and IT services companies. She and her husband, Eric, have been Technology Marketing Toolkit, Inc. clients for more than three years. They have completed multiple training programs and were finalists in the Better Your Best competition at the 2018 Bootcamp. Lisa has been a coach with our Accelerators Club since its inception.

In her role as a Client Coach with Technology Marketing Toolkit, Inc., Lisa has consulted with a variety of IT services companies, helping clients develop and implement a marketing plan based on a proven approach developed over 16 years, working with more than 8,000 MSPs and IT services companies. During your time with her, she will reveal multiple opportunities for increased sales, profits, client development and retention, and provide you with the solutions, resources and strategies you need to build a profitable business. Lisa wants to help you build the strategies and implementation plan that will bring you success in your IT business.

Leia Shilobod, Co-founder of InTech Solutions, Inc

Leia Shilobod

Leia Shilobod (aka the IT Princess of Power) is a cyber security advisor, award-winning speaker and co-founder of InTech Solutions, Inc. She has nearly 13 years of experience as the go-to security expert within the IT services community. With her background in cyber security, she’s become a highly sought-after presenter, with former engagements at the Harvard Club of Boston.

Leia is blazing trails in the Pittsburgh area through IT consulting on computer integration, networks and IT security for manufacturers. She originally began using the Technology Marketing Toolkit, Inc. in 2010 and joined the Producers Club in 2012. In 2014, Leia found herself digging deeper into the Technology Marketing Toolkit, Inc. methodology after having lost 62% of her revenue in the fourth quarter. She is passionate and determined and believes in everyone’s ability to choose success.

In her role as a Client Coach with Technology Marketing Toolkit, Inc., Leia has consulted with a variety of IT services companies, helping clients develop and implement a marketing plan based on a proven approach developed over 16 years, working with more than 8,000 MSPs and IT services companies. During your time with her, she will reveal multiple opportunities for increased sales, profits, client development and retention, and provide you with the solutions, resources and strategies you need to build a profitable business. If you want a no-frills coach who will give it to you straight and leave you constantly inspired, Leia is the one!

Client Coaches

Peter Verlezza, Managing Partner of SMB Networks, LLC

Peter Verlezza

As the Managing Partner of SMB Networks, LLC, Peter Verlezza has more than a decade of firsthand experience with marketing for MSPs, cyber security and other IT services, utilizing the Technology Marketing Toolkit, Inc. methodology. He is a cyber security expert, accomplished speaker and two-time best-selling author, and he serves on the board of the Medical Group Management Association.

Peter astounds local medical offices with his sales moxie and professional nature. He has been a Technology Marketing Toolkit, Inc. client and Producers Club member for more than a decade. Peter was a finalist in the Better Your Best competition at the 2012 Bootcamp and has been a coach with the Accelerators Club for several years.

In his role as a Client Coach with Technology Marketing Toolkit, Inc., Peter has consulted with a variety of IT services companies, helping clients develop and implement a marketing plan based on a proven approach developed over 16 years, working with more than 8,000 MSPs and IT services companies. During your time with him, Peter will reveal multiple opportunities for increased sales, profits, client development and retention, and provide you with the solutions, resources and strategies you need to build a profitable business.

Charles Henson, Managing Partner of Nashville Computer

Charles Henson

Charles Henson has over 25 years of hands-on experience running a small business. Over the years, he’s worked the day-to-day tasks of every role, excluding accounting. Currently Charles is the Managing Partner of Nashville Computer and an Amazon best-selling author, and he hosts an on-demand TV show educating his community about cyber security.

Charles has been a coach with Technology Marketing Toolkit, Inc. for four years. Not only is he successful at coaching others about marketing strategy and implementation, he is living it! A Technology Marketing Toolkit, Inc. member since 2009, he’s grown his business from $5,000 in MRR to over $215,000 in MRR and shattered his goal of reaching $3.5 million in revenue. He was the winner of the Better Your Best contest at the 2017 Bootcamp, earning him a brand-new Tesla.

In his role as a Client Coach with Technology Marketing Toolkit, Inc., Charles has consulted with a variety of IT services companies, helping clients develop and implement a marketing plan based on a proven approach developed over 16 years, working with more than 8,000 MSPs and IT services companies. During your time with him, Charles will reveal multiple opportunities for increased sales, profits, client development and retention, and provide you with the solutions, resources and strategies you need to build a profitable business. Charles wants to help you find the success that allows you to take a vacation without worrying about how your business will manage without you.