Products, Training And Systems For MSP Marketing, IT Services Sales, Cyber Security Marketing And Lead Generation

All programs listed below offer a 1-year money-back guarantee: If the program doesn’t provide more value than you paid, simply return it for a full refund.

Learn More About Robin Robins

Do you run a small or mid-sized IT services firm? Are you struggling with IT lead generation and sales but can’t spend a small fortune on MSP marketing? Then this program is for you.

The Technology Marketing Toolkit is a step-by-step marketing-system for IT consultants, VARs, MSPs and IT solutions providers. Inside you’ll find the most comprehensive library of effective IT services marketing tools and campaigns tested by hundreds of MSPs.

This Program Provides Instant Access To:

  • MSP marketing campaigns and strategies
  • IT services sales letters
  • Ads
  • Sales scripts
  • Website content
  • Newsletter strategies
  • Email campaigns
  • Postcards

We guarantee you’ll attract more, better-quality leads and clients, increase your profits and get a handle on MSP marketing — or you don’t pay a dime.

A Complete “Marketing Department In A Box” Chock Full Of Templates, Tools, Campaigns, Reports, And Proven How-To Guides For Selling Cyber Security Solutions, Backups And Threat Assessments

With the rising number of cyber threats and increased severity of cyber crime attacks, it’s imperative that every IT Services Business know what cyber security vendors, solutions and services to offer. Failing to do so puts your clients at great risk and leaves you falling behind your competition. Combining what I have learned in 15 years of marketing and selling IT services and the results of a recent customer survey, I have created a program that will help you understand where the EASIEST and BEST opportunities are right now for selling cyber security solutions to secure RECURRING revenue streams.

This Program Gives You:

  • A COMPLETE 12-Month Marketing Plan
  • A “Rapid Response” Marketing Kit For The Next “WannaCry” Outbreak
  • A PROVEN Prospecting Campaign That Will Have Qualified Prospects CALLING YOU
  • A Webinar/Seminar-In-A-Box That Brings New Clients In With Minimal Work.
  • A 12-Month Drip Campaign That Prospects Will LOVE To Receive
  • A Letter To Send To Your Current Managed Clients That Will Get Them To Cheerfully Pay MORE For Upgraded Managed Services
  • A Video Recording Of The 2017 Cyber Security Fall Roadshow

If you want to learn a proven, field-tested way to launch and sell managed services to new AND existing clients, start here.

This audio-based training course walks you through developing a highly effective managed services marketing system. The program has already helped dozens of clients go from break-fix to over $1 million in managed services contracts in under six months.

This MSP Marketing Training Course Gives You:

  • Templates to price, package and name your managed services offering
  • Detailed marketing campaigns to promote your IT services to new and existing clients
  • A complete step-by-step MSP sales presentation, newsletter, referral and case study strategies
  • Answers to the most commonly asked questions regarding marketing managed services

Discover how to effectively sell managed services and collaborate with like-minded MSPs to transform IT lead generation and sales for your firm.

Does your IT services firm struggle with price resistance, sales stalls and closing deals quickly? Do you want a gimmick-free way to sell managed services and become a trusted IT authority? Then this program is for you.

This comprehensive MSP sales process STARTS with how you position yourself and uses a straightforward, honest approach to helping clients.

This MSP Sales Program Gives You:

  • The most critical factor to closing managed services contracts
  • IT sales presentation blueprint
  • A roadmap to create a self-sustaining IT sales process
  • The most powerful way to eliminate sales objections BEFORE they come up
  • IT compensation strategies
  • Templates to interview potential salespeople
  • Tools and strategies for managing salespeople and running IT sales meetings

Scaling out your MSP sales team and process will dramatically improve your close rate and profitability. Learn proven IT sales strategies from successful MSPs to automate IT sales and boost monthly recurring revenue.

A Complete How-To Guide To Building A Productive Inside Sales Department To Get More Appointments With Prize Prospects

If you look at how most IT firms market themselves, you’ll see their activities are extremely passive and engineered to do everything BUT talk directly to a prospect. They wait for referrals to come in and/or spend hours tweeting, blogging and posting online in hopes that a good prospect will see their ad or article and call their office (for the record, “hope” is never a good business strategy). E-mail response rates are at an all-time low and are getting worse, and Google AdWords and other online media will only reach a small, miniscule percentage of the total pool of prospects available – many of whom are NOT searching online right now for their next IT provider. That’s why it’s necessary to implement a DIRECT outreach to C-level decision makers at companies you want as clients. When done right, you’ll win appointments with prospects that aren’t actively looking right now, but are open to considering an alternative IT provider. You’ll also build a QUALITY list of prospects and learn when a prospect’s current IT services contract is up so you can get the opportunity to win their business when the time comes.

In this program, you’ll learn:

  • A process for phone prospecting that is far more elegant, ethical and effective than brute-force cold calls.
  • Metrics you should know and manage by, including how many calls and appointments your inside salesperson should be able to make.
  • How to calculate the total costs and return for this marketing investment; you’ll receive an ROI calculator that will allow you to know with accuracy what to budget and what you should expect to get in sales in return, based on REAL WORLD numbers.
  • An inside sales position scorecard, job description and job ad to help you recruit the perfect insides sales candidate.
  • How to manage your inside salesperson (or team) for peak performance.
  • Scripts and approaches that will get you the appointment, lower resistance and position you as a professional company.
Appointment Generating Miracle
Just 1 Payment of

Are you frustrated with trying to cobble together multiple software systems and spreadsheets to get your marketing out the door and generating leads in your business? If so, we can provide you pre-built campaigns and marketing workflows that let you focus on closing new business through our partner, and the #1 small business CRM and marketing automation software company, Keap. You’ll be using the same exact software that we use at Technology Marketing Toolkit. This is as close as you can get to putting your marketing on auto-pilot.

This Program Includes:

  • The Ultimate Marketing Automation Package: You’ll get SEVEN complete and interlocking cyber security campaigns focused on helping you generate more leads, more clients and more sales. This will include a website opt-in sequence, a cyber security e-mail drip series, a webinar campaign, cross sell campaigns, a prospecting campaign for NEW clients, Robin’s full sales process/funnel and the hot lead follow up campaign.
  • Campaign Blueprints: You’ll receive a marketing campaign flow chart that gives you an easy, visual blueprint of how every campaign works in Keap.
  • Easy-To-Follow, On-Demand Video Guides: These short, on-demand videos will show you how to use every key feature in Keap.
  • Support From OUR TEAM: You’ll get help from someone on our team who knows your business and knows our campaigns; no frustrating “tech support” calls from some unknown person who can’t spell M-S-P.
  • Exclusive Access To A Library Of Robin Robins Keap Campaigns: As a member of this program, you have exclusive access to purchase NEW campaigns from our ever-expanding library of Robin Robins’ campaigns that you can ONLY get from us.

Rapid Implementation Workshop

This is a transformational 3-day workshop for Technology Marketing Toolkit owners. Join me, my top coaches and a SMALL group of peers in an intense, highly-productive workshop where we’ll personally walk you through the most critical aspects of building a lead generation and marketing machine for your IT services business, and THEN coach you for 3 months afterward to get 10 interlocking campaigns IMPLEMENTED and running consistently. This is a rare opportunity to get this much personal attention from me for the money. Note: You must be a Technology Marketing Toolkit Owner to enroll in this class.

What Will I Have As A Result Of Attending?

  • Absolute crystal clarity on the target market you should focus on for maximum profits, growth and success. When you leave, you will no longer feel lost or confused about who your most lucrative target market should be. This is the single most important element of your BUSINESS plan that you have to have right to move forward successfully.
  • A clear idea of what your USP is (and how to articulate it), or what it needs to be for you to close more sales. You’ll leave knowing how you stack up against your peers in SLAs, pricing, customer service, value delivered and other competitive advantages. Moreover, you’ll find out where your weaknesses are, compared to other IT services firms, and (at least) know exactly what you need to work on, improve, offer or change to be more competitive.
  • Exact clarity on what your web site should say to maximize its effectiveness. This is a direct product of the previous 2 items; you can’t possibly make your web site productive if you don’t know who your ideal client is OR what your USP is! We’ll also have you IMPLEMENT various elements of tracking and conversion to make your web site PRODUCTIVE.
  • How to pull together your list and get your leads, prospects and clients tagged properly in your CRM or PSA tool. If necessary, we can also walk you through purchasing a list and getting a process in place for scrubbing it. Of course, we’ll also give you 10 list-building campaigns as part of this program.
  • A well-defined referral marketing system (and campaigns) mapped out and in place to fuel more highly-qualified prospects quickly and easily.
  • 10 Marketing Oil Wells STARTED. While we won’t be able to fully implement them ALL at this 2-day event, we will get the ball rolling and then hold you accountable over the following 3 months (via webinars) to get the rest implemented. These will include a newsletter/drip marketing campaign, a productive e-mail/blog campaign, a direct mail system for prospecting, a seminar marketing system AND a host of other lead generation campaigns.
  • How To Use Your New Automation Software Every Day To Capture Leads And Do Marketing. You will get a full day of end-user training th ionsoft as your new CRM and automation powerhouse.

Call Us Today At (615) 790-5011 For Current Pricing, Class Availability And Details

As an IT business owner or MSP, what is your most valuable asset? It’s your TIME. Why waste weeks or months trying to implement a marketing campaign all by yourself? Why endure the endless headaches and hassles while risking NOT getting the results you want?

We have a dedicated team of experts who are ready to create, write, design and deliver multiple marketing initiatives FOR YOU so you can continue working ON your business. Not only do our Done-For-You Services save you massive time, they often deliver greater results, including more leads, sales and recurring revenue!

Choose From These Done-For-You Services:

  • Done-For-You Newsletter Service
  • Done-For-You Website Service
  • Done-For-You List Cleaning Services
  • Done-For-You List Building Service
  • Done-For-You Shock-And-Awe Box
  • Done-For-You Online Shock-And-Awe Presentation
  • Done-For-You Google AdWords Service
  • Done-For-You Social Media Ads Service
  • Done-For-You Social Media Posting Service
  • Done-For-You Postcards
  • Done-For-You Book Publishing
  • MSP Success Magazine Program