The Road To Being In The Top 1%: Robin Interviews Fred Voccola

Margeaux PhippsMSP Marketing

It’s clear that striving to be in the top 1% in any field requires a combination of strategy, mindset and relentless dedication. Whether you’re aiming to dominate your market as an MSP or excel in another field, the lessons we’ve uncovered remain universal and invaluable. Here are three foundational elements that consistently define success at this elite level.

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1. Sacrifice Is Non-Negotiable

Success at the top level demands sacrifice. If your goal is to be the go-to MSP in your market, you must commit entirely. Consider an MSP in a highly competitive area like Miami, Florida. With over a hundred competitors, it’s easy to blend in unless you’re willing to prioritize your business above distractions.

Achieving excellence is similar to earning a perfect 4.0 GPA in college. Everyone may aspire to it, but few have the discipline to forego social outings, manage their time meticulously and focus solely on excelling. This level of commitment isn’t a luxury—it’s a necessity.

2. Embrace Discomfort To Grow

Being in the top 1% means being comfortable with discomfort. Most of us naturally surround ourselves with like-minded individuals or focus on tasks we enjoy, but this can limit growth. To truly excel, you must address weaknesses head-on.

Take the analogy of Michael Jordan, who entered the NBA with below-average shooting skills. By relentlessly improving his turnaround jump shot, he transformed a weakness into one of his greatest strengths. The same principle applies to business: identify your gaps and work tirelessly to turn them into strengths. Growth often means stepping outside of your comfort zone and making tough decisions that challenge the status quo.

3. Find Joy In The Journey

Passion fuels perseverance. If you don’t genuinely enjoy the work you’re doing, it’s nearly impossible to sustain the energy and focus needed to excel. This isn’t just about the outcome—winning or hitting milestones—but about the day-to-day tasks that drive the bigger picture.

A poignant example comes from conversations about market opportunities. If offered a significant salary increase to pivot into a less satisfying role, many top performers would decline. Why? Because fulfillment, joy and purpose outweigh monetary gains. Happiness in what you do not only sustains you but also inspires those around you to follow your vision and drive results.

The Takeaway: Building A Legacy

Remember that success at the highest level is not just about having the right strategy. It’s about aligning your actions with the three pillars: sacrifice, growth through discomfort and finding joy in the process. Reflect on your journey so far and think about the changes you need to make to elevate your business to the next level.

Want proven strategies to attract more high-quality prospects and grow your MSP? Join us at our 2025 Sales And Marketing Boot Camp—the ultimate event for MSPs ready to scale. You’ll gain actionable insights, tools and a step-by-step plan to dominate your market.