“Twenty-one years ago, my father and I started I-M Technology in Connecticut. About a decade ago, the business had been flat for five years straight. At the time, we simply had a dialer but didn’t implement any real marketing.

I knew that in order to grow the business, I really needed to figure out how to get our message and brand out to our target market. So I bought the Technology Marketing Toolkit. And for the built-in accountability, we joined Producers Club.

When I joined TMT about 10 years ago, I learned the value of creating drip marketing campaigns to keep our MSP top of mind. As a result, we created a unique way to make our drip marketing stand out. Not only did we start sending out printed newsletters every month, we also included a custom flyer in each one.

My team and I spent nearly a year fine-tuning our offering and our cyber security stack. Last year, we locked in our entire new platform and rolled it out for our existing clients. Because I knew these improvements better protected my clients, we didn’t give them an option. Here are the steps we took to transform our business:

• First, we created a new agreement, terms of service, master service agreement and statement of work.
• Second, we sent out a three-step e-mail sequence to communicate to our clients that we are improving our offerings and cyber security.
• Third, we got out new contracts to EVERY SINGLE ONE of our clients.
• Fourth, whether they signed the new contract or not, they had 30 days before the new pricing went into effect.

To date, our aggressive pricing rollout has already added $144K in new annual recurring revenue – simply from recontracting! Plus, I expect to add another $16K in ARR when we have completely rolled out the new pricing.

For over a decade now, my team and I at I-M Technology have been implementing Technology Marketing Toolkit’s proven sales and marketing, accumulating over $10M in overall revenue from what we’ve learned and implemented. In addition, we rolled out an aggressive price increase to our clients in a unique way that has so far accounted for an additional $144,000 in annual recurring revenue! We’re coming for you, $10M…

Robin and team have consistently leveled up each year I’ve been a member. It’s been extremely helpful to get the content and the breadth of the business that they address and share. The best part is being associated with a peer group of like-minded individuals because we’re holding each other accountable and act as cheerleaders for each other. We celebrate the wins, analyze the losses and figure out the lessons. That in itself has been huge in helping the business grow. My business has 4x’d from what it was when I first started with TMT.”