What did we do for 14 years in business? Nothing…just crappy marketing! During these years, my company constantly battled the wrong systems and wrong hires and basically wasted resources on marketing people with zero understanding of the MSP business. So, we did what too many IT services firms do – we OUTSOURCED our marketing. Soon we realized marketing is not a spectator sport.
So, we made the commitment to outsource ONLY the marketing strategy to Robin Robins. We set an aggressive goal of increasing our monthly recurring revenue by $220K per month. As a result of our marketing efforts, we are ON TRACK to meet our goal in Q1 with an additional $41K in MRR! In Q1, our goal was 20 appointments and five new clients; we sat 52 appointments and landed seven new clients!