My biggest win – and likely the turning point in my business – came when I lost a big client and suddenly was in dire need of replacing that income fast. So instead of freaking out, I called Robin. I knew she would have a plan for what to do and would force me into high gear to actually DO something.

She gave me a plan and I implemented it – and that plan ended up generating $290,000 in sales, with more coming in. That allowed me to finally fire myself as the main tech. It was difficult at first, but thanks to the help of my fellow Producers Club members, I have set up a help desk and technical structure that works, which has freed me up to focus on marketing and growing my business.

I still find myself falling back on old techie habits, but when you’re getting results from marketing, it’s a whole lot easier to work ON the business, not IN it.