I started Fusion Factor in 2005 with the mission to help small and medium-sized businesses get a real return on their technology investments, confident that my IT business was destined for greatness. When the phones didn’t ring, I turned to peer conferences and ended up at the Technology Marketing Toolkit Booth. Robin was the lone salesperson, and without even selling me on marketing, I left that day with a Toolkit.

Turns out, I also needed the motivation, action and accountability to finally start implementing. It came in the form of attending both Robin’s IT Sales and Marketing Bootcamp and Rapid Implementation Workshop in 2018.

Our participation in the Rapid Implementation Workshop helped us to better analyze our business needs and requirements. We started with Robin’s 9-Word E-mail which resulted in two closed deals worth $100,000 in project revenue and $24,000 in increased MRR! With that encouragement, we implemented the Aspirin campaign. This single direct mail campaign brought us 15 leads, 10 appointments and $120,000 in new business.

Thanks to Robin, we have a great platform to enhance our marketing ability, strategy and implementation process. We’ve added 20 employees, gone from virtually zero MRR to $61,000 and have transitioned to a true MSP!