Alexander in ‘t Veld

, AIV Automatisering,

By “Robin-izing” Our Marketing DURING The Lockdown In The Netherlands, We Added €5.000 In New MRR!

I thought my IT business was doing great. Then I had a bit of a wake-up call when I lost two of my biggest customers representing 40% of my revenue. I even had to let two of my technicians go! When we attended DattoCon in Paris, the last session was a red-haired lady named Robin Robins. She talked about getting qualified leads and clients, and boy was it interesting… and we signed up for the Technology Marketing Toolkit right there!

We got real results from Robin’s FIRST cross-sell campaign: €3.000 in project revenue and €1.200 in new monthly recurring revenue! Next, we attended her Rapid Implementation Workshop in London. The whole experience was great because we met with fellow MSPs, were forced to think about what makes us unique and got rid of the head trash that prevented us from growing!

Suddenly, the lockdown related to the “C-word” in the Netherlands had a serious impact on our small team. But because we changed our mindset and continued marketing, we added €1.200 in MRR the first month and €1.300 the second month simply by finding a way to “sell” our muchneeded price adjustment. By having our marketing “Robin-ized,” we added €5.000 in new MRR and have a proposal out for a €10.000 project!

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