Top 8 New Year’s Resolutions for IT Marketers, Part I

Robin Robins IT Marketing

This month, I’m going to give you my top 8 New Years Resolutions for IT Marketers in bite sized chunks.  For today, we tackle resolutions #1 and #2… New Year’s Resolution #1: Do A Better Job At Positioning Rather Than Prospecting. If a tree falls in the forest, does it make a sound?  Better question: If Robin constantly tells you …

Sales Follow-Up As Transparent As A Ghost

Robin Robins IT Managed Services

I’m always amazed at how non- existent follow-up is with companies that obviously want to generate more sales. Over the last month, I’ve been shopping online to purchase a new sofa. From the number of sites available and amount being spent on ad words, I can safely assume that the furniture industry is a very competitive business. Yet, these very …