Robin’s 10 Strategies For Successfully Meeting Your Work And Life Goals

Robin RobinsMSP Marketing

Experiencing overwhelm is common, particularly given the ambitious goals many of us have set for our lives and businesses, with varying amounts of time available to dedicate to them. Here are 10 key strategies for transforming overwhelm into effective productivity, guiding you towards significant progress in your goals.

1. Results-Oriented Approach

I always say, “Manage by results, not tasks.” What really counts are the outcomes, not the minutiae of how you get there. I trust my team to deliver what’s expected, letting them find their own path to our shared goals. If the results are on target, they’re doing what they need to do. It’s all about focusing on those end results.

2. The Ultimate Success Formula

Here’s my three-step approach: Know what you want, take massive action, and pay attention to whether it’s working. You’ve got to have clear goals, take bold steps, and be ready to pivot based on the feedback you’re getting. Remember, you can’t multiply zero. If something’s not working, be brave enough to make big changes.

3. Financial Awareness

I often challenge business owners with this: How in the hell are you going to run a business if you only find out you lost money when your tax guy tells you? It’s about being proactive, not reactive. You can’t drive a car 80 miles an hour looking in the rearview mirror. Regularly checking your financials is like driving with your eyes on the road, making adjustments as needed. If it’s working, great; if not, adjust and go again. This kind of financial vigilance is critical for steering your business in the right direction.

4. Environmental Control

You’ve got to control your environment and set yourself up to win. Whether it’s in dieting or at work, the surroundings play a huge role. For example, when I’m focusing on my health, I say, “I’m fit, I’m lean, this is the way I am.” It’s not a temporary diet; it’s a lifestyle. Similarly, in my work environment, everything is set up to maximize productivity. I work from home, in a space designed to keep me focused. There’s no room for distractions – it’s all about creating an environment that supports the success I’m aiming for.

5. Healthy Lifestyle Choices

Speaking of health, this mindset goes beyond mere dieting. It’s about incorporating healthy habits into your identity. It’s not about temporary changes; it’s about a permanent shift in how you live. I monitor my health closely, not waiting for problems to arise. This proactive approach to personal health mirrors the proactive mindset needed in business. You need to stay on top of things constantly, making adjustments as necessary.

By implementing these strategies with consistency and focus, you can steer your business and personal life toward lasting success and fulfillment. Remember, it’s the small adjustments made consistently over time that lead to significant results.

6. Time Management And Efficiency

I always say, “There’s no money in doing, there’s only money in done.” This is all about working in time blocks and focusing on getting things done, not just doing them. It’s a mindset shift. When you plan your day, think in terms of what you will complete, not just what you will work on.

For instance, instead of saying, “I’ll work on the marketing strategy,” say, “I’ll complete the first draft of the marketing strategy.” This approach keeps you laser-focused on finishing tasks, which is where the real value lies.

7. Strategic Focus

I like to call this the “Southwest Airlines approach to business.” Just like how they focus on operational efficiencies by using one type of airplane, I concentrate my efforts on high-leverage activities. These are tasks that once completed, continue to deliver value over and over again. This strategy is about maximizing your impact with minimal effort. It’s about finding those unique opportunities or projects that align with your skills and offer multiple avenues for profit. This approach has been fundamental to my success, ensuring that I invest my time and resources in activities that yield the highest returns.

8. Learning From Existing Successes

Here’s a crucial piece of advice: Never start anything from scratch. Why reinvent the wheel when you can build upon what others have already done? This is about leveraging the knowledge and experiences of those who have gone before you. In my work, I always look for proven strategies and techniques that I can adapt to my needs. This approach not only saves time but also significantly increases the likelihood of success. Whether it’s marketing campaigns or business strategies, starting from an established base allows you to focus on customization and improvement, rather than creation from the ground up.

By implementing these strategies, you position yourself for efficiency, strategic growth and sustainable success. Remember, it’s about working smarter, not harder, and always seeking ways to leverage your efforts for maximum impact.

9. Document And Systematize Everything

In my experience, systematizing and documenting everything you do is crucial for efficiency and clarity. I’ve got a rule for myself and my team: If we do something more than once, we create a system for it. This includes everything from client interactions to our internal processes. For instance, when I do a presentation, it’s scripted down to the minute. This allows me to focus on delivering my message with authenticity and engagement, rather than worrying about what comes next.

Systematization isn’t just about organization; it’s about creating a framework that allows you to operate at your best. For every major event, like our upcoming Boot Camp, we have a detailed document outlining all the steps we need to take. This level of preparation enables us to execute complex events with a relatively small team, boosting efficiency and profitability.

10. Be An Excellent Note-Taker And List Maker

I can’t emphasize enough how important it is to “be an excellent note-taker and list maker.” Our world is bustling with information, and it’s impossible to remember everything. The stress you feel often comes from knowing there are things you should be doing but fearing you might forget them.

My desk is a testament to this practice – it’s usually covered in sticky notes, each a reminder of an idea or task. I take time periodically to organize these notes, integrating them into my broader plans. This habit is not just about remembering things; it’s about freeing your mind from the constant worry of forgetting. Whether it’s a digital tool or a simple notepad, the key is to find a system that works for you.

For every meeting or call, I take a moment to document the discussion and actions agreed upon. This practice saves time and mental energy later, as there’s no need to recall details from memory. By consistently practicing this, you’ll alleviate a significant amount of stress and increase your productivity and reliability.


Productivity is an art that requires a strategic approach. By implementing these ten principles, you can overcome overwhelm and make significant strides towards your goals. Remember, it’s not about doing more; it’s about doing what’s right and doing it efficiently.

Hear more from Robin, Dr. Jordan Peterson, Mike Michalowicz, and many more at this year’s IT Marketing Boot Camp.