Try offering a bonus gift with purchase. Yeah, I know… you’re too “cool” and professional to do that. Big mistake. We’ve tested and found that offering a free pair of Bose noise-cancelling headsets to anyone who signs up for the Done-For-You services has quadrupled sales — that’s FOUR TIMES the close rate, with no other change in the value build, pricing, presentation, etc. As always, TEST. Tell clients that if you can get started by X date, you’ll give them an iPad, Xbox or, heck, maybe try the Bose headset. The key is to make sure it’s a QUALITY gift — not some cheap, worthless piece of crap that nobody wants.
Oh, and if YOU want to sign up for our Done-For-You services (web site or newsletter), we’ll give you a free pair of Bose noise-cancelling headsets for Christmas! Just contact Jennifer Bleam at firstname.lastname@example.org or call 615-790-5011, ext 21116. You can also go to www.technologymarketingtoolkit.com/DoneForYou.