Video marketing is a game-changer in today’s content-driven world. Whether you’re an MSP looking to generate leads, build authority, or engage your audience, video marketing can help you achieve your goals—if you do it right. Let’s break down some key strategies to maximize your video marketing efforts.
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Start With Strong Content—The Foundation Of Success
The most critical factor in any video is the content. You can have the best lighting, sound, and camera setup, but if the message doesn’t resonate, your efforts will fall flat. Remember, there are plenty of videos out there with poor production quality that go viral simply because they deliver incredible value or entertainment.
Before you worry about the tech, focus on these basics:
- Identify a Pain Point or Desire: Speak directly to your audience’s challenges or goals.
- Structure with Purpose: Plan your video to include a hook, content delivery, and a call to action.
Use Platform-Specific Strategies
Uploading your video to the right platform is crucial for maximizing its reach and engagement. Each platform has its nuances, so follow these guidelines:
- Native Uploads: Always upload your videos directly to the platform where you want to post. For example, if you’re targeting Facebook, upload directly to Facebook rather than sharing a YouTube link. Platforms prioritize native content over external links.
- Focus On The Format: On Facebook, Instagram, or LinkedIn, shorter videos or reels often perform better. On YouTube, longer, more detailed videos may be appropriate.
Nail The Opening Hook
Your video’s first few seconds are vital. This is your chance to grab attention and keep viewers watching. A great hook identifies the viewer’s problem or desire immediately.
For instance:
- Example 1: “Have you ever booked an appointment with a seemingly perfect prospect, only to be ghosted later? In this video, I’ll share three strategies to ensure that never happens again.”
- Example 2: “Curious about all the buzz surrounding AI but unsure how to start using it in your business? Stick around because I’ll break it down step by step.”
Once you hook them, introduce yourself and set the stage for the rest of the video.
Deliver Value And End With A Call To Action
Provide actionable advice or solutions during the body of your video. Be concise and ensure your content addresses the pain point you identified in the hook. Wrap up with clear directions:
- Encourage viewers to subscribe, like, or share.
- Mention a free resource or lead magnet, like a checklist or guide, available via a link in the video description.
For example: “If you want my complete list of the top 12 strategies to prepare a prospect for a sales meeting, click the link below to download it now.”
Understand The Types Of Video Content
Not every video serves the same purpose. There are three primary types to consider:
- Direct Lead Generation Videos:
- These are short, punchy, and focused.
- Example: A quick video ad driving viewers to click a link to schedule a consultation or download a lead magnet.
- Engagement And Authority Building:
- These are longer-form videos, often educational or thought-provoking, designed to establish your expertise and keep your audience engaged.
- Follower Growth Content:
- Think reels, shorts, and clips from presentations or events. These don’t always include a call to action but are crucial for building your audience.
Consistency And Testing Are Key
Video marketing isn’t a one-and-done strategy. To succeed, you need a consistent flow of content and a willingness to test different formats, hooks, and platforms. Pay attention to what works and adapt accordingly.
