TMT is thrilled to announce the opening of registration for our upcoming fall Roadshow, an event that promises to be both exciting and enlightening. In previous years, our Roadshows covered a range of topics, from cybersecurity to recession survival. However, this year’s event will be unique and focused exclusively on building your sales function. We understand that many MSP business owners lack sales backgrounds, and this Roadshow aims to address that knowledge gap. In this blog post, we’ll provide you with an overview of what to expect and why attending this event is crucial for your business.
The Roadshow will be a two-day event held in three cities across the United States. By limiting the number of cities, we can ensure an intimate and personalized experience for all attendees. We’ve carefully curated a program that dives deep into the intricacies of building a successful sales function.
It’s important to acknowledge that approximately 95% of MSP business owners lack a sales background. Most individuals who start MSP businesses excel in the technical aspects but struggle with sales and customer acquisition. This Roadshow aims to bridge that gap by equipping participants with the knowledge, structure, and expertise required to sell effectively. Contrary to popular belief, selling is not about being a sleazy, fast-talking salesperson. It’s a consultative and coaching process aimed at helping potential clients diagnose their core problems, clarify their goals, and present tailored solutions.
The Role Of Marketing
For the past 20 years, we’ve assisted MSPs in generating leads through improved marketing strategies. However, without a solid sales function, many MSPs find their marketing efforts falling short when it comes to converting leads into clients. Marketing and sales are interconnected, with marketing paving the way for sales conversations. Effective marketing helps qualify leads, manage expectations, and set the stage for successful sales interactions. By attending this Roadshow, you’ll learn how to leverage marketing to support and enhance your sales efforts.
The Importance Of A Balanced Approach
To achieve sustainable growth, it’s crucial to strike a balance between marketing and sales. Marketing generates leads and creates opportunities, while sales teams convert those leads into clients. Without marketing, salespeople spend their days prospecting, leading to burnout and reduced productivity. On the other hand, without a strong sales function, marketing efforts lose their effectiveness. This Roadshow will provide insights and strategies to help you build a cohesive marketing and sales engine that drives your business forward.
Don’t miss out on this incredible opportunity to gain valuable insights into building your sales function. Whether you’re new to sales or looking to refine your existing strategies, our fall Roadshow is designed to equip you with the knowledge and tools necessary to succeed. Join us at MSP SalesRoadshow.com to explore further details and secure your spot. Remember, sales is an integral part of your business, and investing in your sales function will yield long-term benefits. We look forward to seeing you at the Roadshow!