If you’re an MSP or IT services firm, one thing I know for sure is that you live and die on client referrals. Here I’ll show you how to increase appointments from referrals! You love to get them, and it’s probably the number one way you get customers....
7 Critical Questions To Ask Any MSP Marketing Company Before You Sign Up For Their Services Most MSPs admit they are not good at marketing or selling IT services. So naturally, they look to hire an MSP marketing company to help them get more clients. Smart! Problem is...
(IMPORTANT: Please go to ITMarketingRoadshow.com for details for this year’s event – The information at the end of this video pertains to a previous event) How MSPs Can Close The Sale! Time and time again, we get the age-old question, “how do we close more sales?” We’ve seen...
If you’re looking for more leads, appointments, and sales there are six ways that you can improve your ads immediately in ANY type of marketing. And if you’re NOT doing these, I can guarantee potential leads are slipping through your fingers and into the hands of your competitors....
I’ve repeatedly said that the single biggest, most valuable asset of any business is your list and the relationship you have with it (prospects, clients). EVERY successful company has a relationship strategy. Some through outright dependence (think utilities), addiction (coffee, fast food, cigarettes), or what Qubein would call...
One of the most powerful marketing and business advantages you can give yourself that accelerates the sales process and dampens, and often nearly eliminates, price resistance is the USP or unique selling proposition. Candidly, most can’t articulate one because they don’t HAVE one. This is not to be...
As Ogilvy famously said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent 80 cents out of your dollar.” John Caples wrote, “If the headline is poor, the copy will not be...
Ah, the age-old whine of the failing salesperson: The leads are WEAK! Some people would automatically dismiss this as a lazy salesperson’s excuse (which often IS the case) – but thinking that ALL leads are good is just as foolish. There ARE times, when leads generated, are NOT...
Did you know IT services firms lose THOUSANDS of dollars every year due to very poor or non-existent follow up on the leads they generate? Recently we’ve been getting a LOT of questions from members wanting clarification on how to properly classify and qualify inbound leads to maximize...
Years ago, I was exposed to this marketing example, written by the late Gary Halbert, as an example of brilliant direct response marketing copy AND strategy. It’s a personals ad he wrote that led him to find his then-wife. He also used it as an example of how...
