unique selling proposition

Having Cojones Of Steel When Marketing Your Business

Robin Robins IT Marketing

A few years back the Better Business Bureau cancelled one of my client’s memberships because they thought his marketing was “too aggressive.” Particularly his web site where he clearly and specifically stated why a prospect should choose his company over every other IT service company in the area (which I wrote for him). His reaction was the same as mine: …

unique selling proposition

New Year, New You?

Robin Robins IT Marketing

I hate dieting. Requires a LOT of self-discipline; a word that is usually associated with Nuns and flogging. To me, eating good food with an excellent vino is one of the great pleasures in life…and I do mean GOOD food…not the factory-made mystery meat, intestine-clogging cryogenically manufactured corn products, or the anti-freeze dipped mock-vegetables Taco Bell tries to pass off …

unique selling proposition

Got Marketing Questions? Robin’s Got Answers…

Robin Robins IT Marketing

Q: From John Micciche, Micciche Computer Services: “What’s the most common mistake business owners make that causes them to go out of business?” A: While it seems an incredibly self-serving answer, ineffective or non-existent marketing to bring in new customers. Put another way, a complete lack of systems or process to generate sales and profits on a consistent basis. After …

How To Become A Celebrity IT Consultant In Your Area

Robin Robins IT Marketing, Technology Marketing

Below is an outstanding marketing strategy being implemented by Producers Club Member and former Genius of the Month Pam Viveiros, co-owner of ThinkTech Computers. Pam has secured an AM radio spot as the fresh new “Kim Komando,” answering technology-related questions, and has set up a Facebook fan page with links back to the radio station for content, positioning herself as …

unique selling proposition

Top 8 New Year’s Resolutions for IT Marketers, Part I

Robin Robins IT Marketing

This month, I’m going to give you my top 8 New Years Resolutions for IT Marketers in bite sized chunks.  For today, we tackle resolutions #1 and #2… New Year’s Resolution #1: Do A Better Job At Positioning Rather Than Prospecting. If a tree falls in the forest, does it make a sound?  Better question: If Robin constantly tells you …