unique selling proposition

The Secret about Belief Systems that Will Either Keep You Broke, Frustrated, and Stressed or Catapult You To Obnoxious Wealth and Success as Fast as Possible

Robin RobinsIT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing

An old joke: A man sits down with his coworkers to have lunch. Upon opening his lunchbox he says, “Sheesh! Tuna fishagain! That’s all I ever get for lunch and I hate tuna fish.” One of his coworkers says, “Well, why don’t you ask your wife to pack something different?” He sheepishly replies, “Actually, I packed it myself.” Okay, I …

unique selling proposition

The Gross Misconception Computer Consultants Have About Marketing and Attracting New Clients That Costs Them BIG

Robin RobinsIT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing, Technology Marketing

By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com The other day on a group conference call, one of my clients told me they had been doing “my style” of marketing and getting “disappointing” results. When I asked what “disappointing” was, he said, “We have mailed out two series of your 3-step letter campaigns and have only gotten between a …

unique selling proposition

5 Easy Ways to Drastically Improve Your Email Marketing Performance

Robin RobinsIT Marketing, MSP Marketing, Technology Marketing

By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com There isn’t a technology company today that doesn’t want to do an e-mail newsletter. They’re easier to send than paper and ink versions, incredibly cheap, and much faster. However, e-mailing just any kind of junk to your clients is NOT a good idea, and it can have negative consequences, especially since …

unique selling proposition

The Single Biggest Source Of Sales That Almost Everyone Overlooks

Robin RobinsIT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing, Technology Marketing

The other day I got a call on my cell phone from Bank of America from a women who claims she helped me open my account roughly 14 years ago wanting to “get back in touch” and “see if there’s anything I can help you with.” Of course, I didn’t call her back, although I felt like ripping her a …

unique selling proposition

Stop Making These Mistakes When Using Testimonials!

Robin RobinsEntrepreneurship, IT Managed Services, IT Marketing, MSP Marketing, Technology Marketing

One of the most important things your marketing must accomplish is establishing trust and credibility. We live in a very non-trusting society, and without earning a prospect’s trust, you won’t make the sale. One incredibly powerful tool for establishing trust is the use of an abundance of quality testimonials — yet I see so many businesses making the mistake of …

unique selling proposition

The Most Horrifying Word In E-mail Marketing

Robin RobinsIT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing, Technology Marketing

Not “spam” but “junk folder.” Okay, that’s two, but it’s my newsletter so I get a little poetic license. Trivial matters aside, study after study shows that the average click-thru rate for most e-mail is in the 2%-3% range, meaning a whopping 97%-98% never had a chance to connect with your recipient – and people aren’t just deleting you, they’re …

unique selling proposition

The Most Expensive Advice Is…

Robin RobinsIT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing, Technology Marketing

In looking through the classified ads in the back of Response magazine (opposite), I was appalled to discover that not one single advertisement – NOT ONE – used direct response marketing. ALL lacked a compelling headline, OFFER, benefits or testimonials, and MANY didn’t have a means for responding – which is the entire purpose of direct response marketing: to elicit …

unique selling proposition

How Well Do You Really Know Your Target Market?

Robin RobinsIT Marketing

At the Roadshow, I’ve been going over a three-page list of questions you ought to be able to answer about your customers and/or selected target market if you’re going to have any hope of successfully selling services to them at premium prices. Naturally, most are stumped by the first three on the list, with one being “How big is your …

unique selling proposition

What Are The Steps To Properly Brand My New Startup Company? (My Answer)

Robin RobinsIT Managed Services, IT Marketing, IT Sales, Managed Services, Technology Marketing

Two questions from Brad Ashmore, Practical Technology Services: 1. “Can you provide the steps to properly brand my new startup company?” 2. “What is the best way to find a qualified business partner to join me in this new venture?” As a new startup, you have a special place in my heart because I’ve been in your shoes. And since you’re …