Most businesses take referrals for granted. Very few have a proactive plan for generating referrals. No matter the business, there’s no better sales lead than a referral from an happy customer. Here’s how to boost your IT services referral marketing and get your customers to start selling for...
I get squeamish emails from clients all the time asking if they need to offer an IT services guarantee. Here’s my final position on the matter — if you’re looking for an easy way to differentiate yourself from the competition and overcome price resistance, the answer is yes....
Are you a managed services provider that wants to land larger contracts? Do you lose sales because clients think your managed IT services are “too much money,” or because of sticker shock? Here’s what you need to change to close IT managed services contracts.
Most search engine optimization (SEO) efforts on MSP websites see nominal results at best. With many “SEO experts” quoting fees of at least $1,000 a month (more in larger cities) to manage your MSP SEO strategy, it’s no wonder you turn to other marketing channels to generate leads....
High-rated Google Reviews gives you instant credibility in the eyes of searchers. And outpacing your competitors in reviews is a surefire way to generate more IT services leads. Think about it. When searching for “Computer Support Dallas,” which company would you call first? You’d probably give the first...
Recently during a Q&A call, I had a member inquire how to design a logo. It’s a question I get a lot when customers are creating their IT services marketing plan. He’d gotten quotes ranging from $500 to $5,000 — he wanted to know what needed to go...
Public speaking produces more fear and anxiety than death, according to the “Book of Lists.” But delivering a seminar presentation is a fast, cheap way to earn trust with your audience and increase revenue, profits and clients. And IT professionals who overcome this fear will ultimately win more...
People are stubborn creatures. You can present them with a perfectly good product or service that will help improve their businesses, income, or life, but it still falls short. It’s not personal. When it comes to marketing managed services, it’s a crowded marketplace and business owners have limited...
Losing sales to competitors who undercut your rates. Lowering profit margins to compete. Clients pushing back on proposals. Any of these scenarios sound familiar? You’re not alone. As a trusted advisor to over 8,000 IT services business owners, I hear the same feedback from clients repeatedly. It’s not...
