IT Marketing

In today's digital era, handling inbound leads and qualified prospects requires a strategic approach to capitalize on potential opportunities. In this blog post, we delve into the recommended process for handling inbound leads, emphasizing the importance of timely response and efficient follow-up. By adopting these strategies, you can...

My company, Technology Marketing Toolkit, has a marketing-powered approach to selling, and I want to explain how to let your marketing do the heavy lifting instead of doing a lot of hard-core selling and negotiating. I typically say that the order should be marketing then sales, because marketing...

In the “guru” industry, we often describe what we do as “information marketing,” or ourselves as “infomarketers,” a term that, to the best of my knowledge, was developed by the Godfather of information marketing, Dan Kennedy. While many (including Dan Kennedy) don’t particularly like the term, it’s accurate...