unique selling proposition

How To PROFITABLY Show A Little Love To Break-Fix Clients

Robin Robins IT Managed Services, IT Marketing, Managed Services, MSP Marketing

It’s the month of love! Every month I answer a couple of questions from new members in our monthly newsletter and was reflecting on one about what almost every MSP and IT services owner tries to avoid – the “cheap” break-fix client.  This client had gotten enough requests to begin questioning if he was overlooking an opportunity. Read on for …

unique selling proposition

How To Stand Out In A World Of Fake “Experts”

Robin Robins IT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing, Technology Marketing

The other day a marketing publication featured an article titled “What To Do If Your E-mail’s Been Hacked.” These “experts” said that if your day was “disrupted” when you discovered you had infected all of your clients and friends with a virus due to them receiving an e-mail from you, you should “be proactive and send another e-mail to apologize …

unique selling proposition

The Quality You Need To Look For In Any Person You Hire

Robin Robins IT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing

When MSP and IT services business owners open their business, it’s usually because of their love of the tech work. The aspects of running the business, including marketing and managing staff often come later…and at a price. So this week, I wanted to share a good question about employees that comes with a direct answer. Hiring the wrong people is …

unique selling proposition

Use This Strategy To Grow Your Business In 2020

Robin Robins IT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing

As you read this, resolutions are being broken all around you. Maybe you’ve broken a few yourself already. I’ve already shared that I think we should set goals and make plans to work toward them year-round, but if you’re feeling that new year motivation and want to channel it towards a strategy that will grow your business, you’re in the …

unique selling proposition

Resolve To Boost Your Revenue By NOT Doing These 6 Things

Robin Robins IT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing

Are you thinking about resolutions? Personally, I think we should set goals and work to better ourselves year-round but the start of a fresh new year can be motivating so it’s my hope that this is right on time. But more importantly, I want this to be something that sticks with you through the year. Everyone wants to know what …

unique selling proposition

The 12 “Musts” Of Marketing

Robin Robins IT Managed Services, IT Marketing, IT Sales

As you read this, someone, somewhere is being stumped by the lyrics of “The 12 Days of Christmas.” I know I can’t recite them all without a little help. And that’s ok, because today I gift to thee a more profitable list of 12. If you can remember this list and put it to work correctly in your business, the …

unique selling proposition

10 Questions You Should Ask Of Any Sales Person You Interview

Robin Robins IT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing, Technology Marketing

A question I get asked often: WHERE do I find a GREAT salesperson? FIRST and foremost: you hunt and constantly look. They are out there, although scarce; and when they DO start to look, you need to be present and findable. That means you ought to be running ads 24/7/365. You don’t have to hire everyone. BE selective. Only hire …

unique selling proposition

Don’t Finalize Your 2020 Plan… Or Your Christmas Shopping Without These 2 Marketing Fundamentals

Robin Robins IT Managed Services, IT Marketing, IT Sales

Raise your hand if you’ve ever bought a gift, confident that the recipient would absolutely love it, and totally missed the mark. As in, sleeping on the couch or in the doghouse, missed the mark. You probably based your gift buying decision on your own opinion or something you thought the recipient might need, but not what they actually want. …