unique selling proposition

Outline Of A Marketing System

Robin RobinsIT Managed Services

Component I: A Process For Monetizing Existing Customer Relationships Cross Sale Opportunities Maintenance, Membership, On-Going Support Contracts Referrals Component II: A Process For Converting A Prospect (Lead) To A Sale USP or Unique Selling Proposition. Answers the question why should I buy from you over my current vendor? Remember, your biggest competitor (or vendor) might be apathy or fear of …