unique selling proposition

7 Ways To Ruin A Perfectly Good Marketing Campaign

Robin RobinsIT Managed Services

In any given month, I review and revise a pile of marketing campaigns sent to me by my Members and Technology Marketing Tool Kit buyers. Although there is never a shortage of ways to screw up a marketing campaign, there are a handful of mistakes that are made more frequently than others. They are so rampant that my guess is …

unique selling proposition

14 Critical Things To Look For, Do, And Test Before Sending Out ANY Direct Marketing Campaign

Robin RobinsIT Managed Services

Over the last month I performed a number of Marketing Piece Makeovers for clients and new Master Mind Members that reminded me just how difficult it can be for a fledgling direct marketer to”see” the flaws in a marketing campaign. I’ve been doing this for so long that my mind works like a heat seeking missile instantly spotting missing or …

unique selling proposition

Fueling Word Of Mouth Advertising

Robin RobinsIT Managed Services

I don’t care what type of business you are in, there is no better sales lead than a referral from a satisfied customer. Yet most businesses and sales people take referrals for granted. They are grateful for the ones they get but very few have a plan for generating them. Like any other sales or marketing you are doing, having …

unique selling proposition

How To Charge For Your Services

Robin RobinsIT Managed Services

I have found that charging a fixed monthly support fee per device supported and services performed is the easiest way to sell a support agreement. First, a flat rate makes it easy for the customer to understand and budget for your services. Second, it prevents “scope creep”. Third, it focuses your customer on value instead of price and allows you …

unique selling proposition

The Secret To Winning Appointments With Key Decision Makers

Robin RobinsIT Managed Services

“Hello Miss Robins? My name is George and I’m calling from Acme Financial Services. We offer 401K and retirement plans for small businesses and I was wondering if you would be available sometime this week for me to sit down and talk to you about offering these benefits to your employees. Would that be ok?” How many times have you …

unique selling proposition

Profitable Unique Selling Propositions Verses Dumb Advertising Slogans

Robin RobinsIT Managed Services

Although I’ve harped on this before, I continually get marketing campaigns submitted to me for critique that contain zero benefits or reasons why a customer should pay attention, let alone respond or buy something. In most cases, I can clearly tell that they spent hours, possibly even days, trying to come up with some cute slogan or picture to capture …

unique selling proposition

How To Structure Your Support Agreement

Robin RobinsIT Managed Services

Before we dive into how you can structure your support agreement, let’s remind ourselves of the classic IT functions in any business. First, we have high-level, STRATEGIC IT services. This would include return on investment business support planning, managing IT personnel, IT budgeting and resource planning, asset management, and so on. Next, we have TACTICAL IT services which include the …