Taking My “Underdog” Business To SUPERHERO Status Does this sound like you? You’ve spun your wheels in your IT business for years. But you’re in a deep rut. Growing your business by improving your sales and marketing is ALWAYS at the top of your priority list…but you NEVER...
How A Self-Proclaimed “Crotchety Old Geek” Strives Every Day To Be Better Than Yesterday My story is a bit different. While I was recently one of five Better Your Best finalists honored to present onstage at Robin’s recent Boot Camp, I’m not about to go on and on...
A Holistic Better Your Best Transformation: Failed Marketing, Arrested Clients & Payroll Nightmares “This is too easy.” After I opened my business in 2003 and put out roadside bandit signs at night, the phones lit up. I quit my day job as a software developer and began hiring...
Moving To America With Only $100 To Our Name, The Odds Were Stacked Against Me Until age 11, India was my home. Because my father wanted to create a better life for my family, we came to America in 1979. My parents and my brother arrived with only...
After More Than DOUBLING The Business In Under 3 Years, A Plateau Was On The Horizon Maybe you’ve heard about the legend of Vincent Fung. I assure you, he is a REAL person. But yes, his seismic growth a few years back was legendary. From the spring of...
“If You Build IT, They Will Come.” NOPE! I started Fusion Factor in 2005 with the mission to help small and medium-sized businesses get a real return on their technology investments. Since we would be dedicated to providing state-of- the-art IT support, phenomenal service and products that allow...
For A Decade, I Was “Comfortable” With My Referral-Only Business – “Comfortable” With NOT Growing Comfortable. That one word perfectly described my IT business for way too many years. I was comfortable with my customer base, comfortable with my revenue and salary. I was comfortable living off of...
15 Years In Business. Practically Zero Marketing. Most IT business owners unsuccessfully “dabble” in marketing. They send out a sales letter or postcard, get few or no results and then swear off direct mail. Later, they might test their luck with an ad in a trade publication or...
Bill Gates And Steve Jobs Aren’t The Only Computer Guys Who Started In A Garage! For as long as I can remember, I wanted to run a technology company. Even as a teenager, I worked for a small computer shop and loved it. At that young age, I...
My Excuses Were Piling Up As Much As My Debt I wasn’t like many of Robin’s clients who order the Toolkit and then plop it on a shelf. I read it thoroughly cover to cover. But a funny thing happens when you simply READ the Toolkit but don’t...
