When it comes to marketing, everyone has an opinion – right or wrong. Ask any business owner in this industry about what is the best way to market your business and everyone will have a different answer. Problem is, many of those opinions are just that – opinions....
I was flipping through a copy of CRN the other day and was, yet again, disappointed by the unbelievably bad marketing and monumental waste of money. I think it is this incredible void of good marketing examples that makes this industry rife with marketing that just plain sucks....
I consistently get asked the question “What’s the #1 thing that I should do to generate sales FAST in my business?”. This question usually comes from a business owner that has neglected sales and marketing in the past and is now in a pinch for cash, doesn’t have...
From a Wanda Sykes stand up routine: “When you get married, you stand there and say until death do you part. That’s what you say in your marriage vows…you make that commitment….we’ll stay together forever. Yet the divorce rate is sky high—so everyone’s just standing there lying their...
Producers Club Members, Listen to this personal message from Sean Stephenson and be sure to give him a status update about your progress since the July meeting.
Vince Lombardi loved to talk about the concept of the second effort. In fact, it’s the basis of a short sales training movie created in 1968 that is still showed to sales teams in training programs today. Lombardi is famous for showing his players football clips of receivers...
I once had a client who called my office in an absolute fervor over a new money-making idea he wanted to discuss with me. This client was a small, underfunded, two-man shop struggling to sell IT services. BUT – according to him – this idea he had was...
Below is a short video created by MSP Sitima Fowler talking about 3 simple sales strategies she used to not only secure a 400% increase in managed services sales but also shorten her sales cycle from 5-9 months to just 3 weeks. The corresponding workbook posted below the...
I’ve gotten quite a few more questions, so I’ll summarize all of them here & direct you over to my YouTube channel for the videos. Q. What is the optimal length for a seminar in order to sell effectively? A. http://www.youtube.com/watch?v=7EomQfShhHY Q. Does having a “Grand Prize” drawing...
One of the most frequently asked questions that I received over the weekend was regarding the long sales cycle many of you have & how does that play into selling with speaking engagements. On the below video, I answer this question.
