Over the last several months I’ve been listening to recordings of inbound phone calls to my clients’ offices (MSPs) from prospects coming to them via a search on Google for IT support. My intention was to listen for commonalities in questions, words or comments that I could then...
Your list (or who you are sending your message to) is the single most important element to any marketing campaign; take extreme care in choosing and verifying the source and accuracy of your list. Most people do not spend nearly enough time on this activity, and simply rent...
Building your marketing list is a very “unsexy” necessity when it comes to building your marketing system. To many, list building is a mundane task, and this activity alone certainly does not generate any leads. Perhaps this is why many members struggle with this and opt for the...
I got an e-mail from a client who was disappointed because he was mailing 40-50 direct mail letters a week to new prospects (cold list) and “only” getting an average of 6 responses from each batch he sent out. Well jumpin’ Jehosaphat, Batman! But worse yet is that...
~Lyrics from the Sheryl Crow song, Soak Up The Sun Last month Jeff organized a company dinner and night out to see Sheryl Crow deliver a small, private performance at the Franklin Theatre. The event was a charity benefit for New Hope Academy, a private school in Franklin...
Lessons From A United States Army Ranger Who Survived The Battle Of Mogadishu This is a vintage video from our 2009 Boot Camp of Keni Thomas, a country music singer and former United States Army Ranger. Keni survived the Battle of Mogadishu in Somalia and tells an amazing...
At last month’s Boot Camp I opened up with a session on how to raise your rates and get paid more for the services you are already delivering. I personally believe I need to drive home on this point more with all clients, pressing them to answer the...
“That girl is on fire…” The lyrics to the Alicia Keys song resounded throughout the room as Jennifer Holmes, co-owner of MIS Solutions in Atlanta, took the stage to a standing ovation from 550 of her peers to be awarded the title of 2013 Spokesperson and winner of...
I heard Donald Trump say that once during the boardroom scene of a Celebrity Apprentice episode to a guy who was complaining about the stress of fighting, constantly, with the other contestants. He said to Trump (paraphrased), “You don’t tolerate this kind of fighting every day in your...
I have been getting a LOT of questions around the topic of creating a unique selling proposition. Confusion abounds. Therefore I thought I would take a moment to give a quick refresher on what it is, why you need it and how it’s used. First, a quick history...
