In many categories of marketing and sales, as well as in your business, there are not-so-obvious costs that get overlooked because they aren’t recorded on the balance sheet or accounting ledger. If Walmart is eliminating their greeters, I hope they are evaluating the total cost of NOT having...
Knocked Down Again And Again – But Never Knocked Out! Standing onstage as a Better Your Best finalist at this year’s Fight Club–themed Boot Camp was most appropriate for me because I have been knocked down more times than I can count. When I came to the US...
The above is the oldest and still one of the most effective formulas for lead generation. More specifically, identify a highly irritating problem, anxiety, worry or frustration your clients have. Next, AGITATE it. Make them FEEL even more annoyed, frustrated and worried about it – and THEN offer...
Difficulty in finding and hiring good people, along with the rising cost of talent, IS a dark side of a good economy, particularly when you’re looking for TOP talent, not the low-paying entry-level positions that are always in flux and relatively easy to find a body to fill....
In the book The Lost Art Of Closing, author Anthony Iannarino dares to list the 10 Commitments That Drive Sales, which are NOT commitments the salesperson makes to themselves to be a better salesperson, as you might think, but demands a salesperson should make to the prospect they...
Entangled In The Dark Web Of Doubt For 6 Straight Years The dark web is not a thing or a place. It lives among us, learning, adapting, embedding itself into the very fabric of our digital footprint, now synonymous with daily life. As CEOs, we’ve come to know...
The other day, as we were talking, a client shared with me an e-mail campaign sent out to close to 400 prospects WITH phone follow-up that generated a big fat ZERO. To be clear, not one of MY campaigns, but one they received from a vendor. After reviewing...
