By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com A friend of mine recently told me a terrific story about his wife who has osteoporosis. Not terrific in that she has this disease, but a sensational example of why most small business owners are not bothering to pick up on a steady flow of opportunities lying at their feet that, …
By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com Increase profits by raising your rates, lowering your costs, or both. Most of my clients insist that they cannot raise their rates, yet I don’t know of anyone to date who has done this and lost all their clients. In EVERY case, they add an instant increase to their bottom line …
By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com There is an old cartoon loved by many sales people that shows a machine gun salesman calling on a General right before he’s going to lead an army to war equipped only with pitch forks and swords. The caption on the cartoon shows the general saying, “Tell him (the sales guy) …
By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com The other evening I was listening to Matt Furey’s Magnetic Mind Power for Peak Athletic Performance and I was again reminded that success – whether it’s in business, financially, with your family, or physically – is an “inside job” based on correct thinking and consistently making the right choices. Unfortunately, most …
“I Doubled Last Year’s Revenue…But The Biggest Change Has Been How My Revenues Have Shifted…” By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com I think Jim Rohn said, “Most people prefer a good excuse to a great opportunity.” Based on the number of excuses I hear from most small technology consultants on why they can’t get a marketing …
An old joke: A man sits down with his coworkers to have lunch. Upon opening his lunchbox he says, “Sheesh! Tuna fishagain! That’s all I ever get for lunch and I hate tuna fish.” One of his coworkers says, “Well, why don’t you ask your wife to pack something different?” He sheepishly replies, “Actually, I packed it myself.” Okay, I …
By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com The other day on a group conference call, one of my clients told me they had been doing “my style” of marketing and getting “disappointing” results. When I asked what “disappointing” was, he said, “We have mailed out two series of your 3-step letter campaigns and have only gotten between a …
By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com As you may recall, last week I participated in hosting a teleseminar with Timothy Ferriss, author of the new hot-selling book, “The 4-Hour Workweek.” (Click here to download the mp3 recording of this teleseminar). Based on the e-mails and phone calls I received after this teleseminar, I can tell that Tim …
By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com With managed services all the rage, many of my clients want me to provide them with campaigns and strategies for selling these services. To that end, I recently received the following e-mail from a client using my marketing strategies that demonstrates how he secured 4 new managed services contracts in less …
By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com There isn’t a technology company today that doesn’t want to do an e-mail newsletter. They’re easier to send than paper and ink versions, incredibly cheap, and much faster. However, e-mailing just any kind of junk to your clients is NOT a good idea, and it can have negative consequences, especially since …
