I was working 90 HOURS a week and making less than everyone on my team! When I finally bit the bullet and bought her Toolkit, I realized how much I needed it as I looked at the Service Provider Comparison Chart, we weren’t the option our prospects should choose. After seeing results from implementing parts of the Toolkit on my own, I signed up for her Rapid Implementation Workshop to hold my feet to the fire.
I recall showing up to the meeting after sending out our first Shock-And-Awe box to receive the warmest welcome I’d ever gotten because they already knew me! By reaching out to our clients to schedule quarterly business reviews, I was able to increase my rates, which will grow our monthly recurring revenue by $3,237 and our monthly T&M invoices by an average of $819 a month. These meetings also generated about $539 in NEW MRR and approximately $70K in project work!
Plus, our first direct mail campaign resulted in four sales meetings from former clients and unconverted leads. These managed services opportunities are worth a total of $100,315! Our biggest lesson from Robin: there is no one thing that makes marketing work. It’s the multiple pieces working together with constant improvement that deliver the results you want.