Running A Business

unique selling proposition

Why Being A “Good” Technician, Manager, Salesperson Or Entrepreneur Is NOT Enough – You Need To Apply The “Second Effort”

Vince Lombardi loved to talk about the concept of the second effort. In fact, it’s the basis of a short sales training movie created in 1968 that is still showed to sales teams in training programs today. Lombardi is famous for showing his players football clips of receivers...

unique selling proposition

What To Do When Facing a Crisis

Running a business is already pretty tough – so what do you do when out of the ordinary problems get piled on top of the herculean problems on every business owners’ shoulders? Just recently I received a few e-mails like this from people who were registered for the...

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