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A Marketing System Is Like a Chocolate Cake Recipe

The best way for me to describe a marketing system is to compare it to an award-winning, chocolate cake recipe. My guess is that you are familiar with chocolate cake, and you may have seen a recipe before. Here are the characteristics of a good chocolate cake recipe:...

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Wow, Another Year Over…

..and a fresh, new exciting one about to begin. Although I think it’s a bad idea to only ―check in on how you are doing once a year in January, I can’t help but be a bit more reflective at the end of the year looking back over...

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