A Marketing System Is Like a Chocolate Cake Recipe

Robin Robins IT Managed Services

The best way for me to describe a marketing system is to compare it to an award-winning, chocolate cake recipe. My guess is that you are familiar with chocolate cake, and you may have seen a recipe before. Here are the characteristics of a good chocolate cake recipe: You know exactly what the outcome is. You know what the cake …

What To Do When Facing a Crisis

Robin Robins IT Managed Services

Running a business is already pretty tough – so what do you do when out of the ordinary problems get piled on top of the herculean problems on every business owners’ shoulders? Just recently I received a few e-mails like this from people who were registered for the boot camp. In some cases, they called to cancel. A few others …