Last week I showed you the three mistakes killing most MSP LinkedIn pages. Writing for peers instead of prospects. Sending people off the platform. Posting and ghosting (see what I did there…it rhymes! Moving on…)
If you ran your last five posts through the test we gave, you probably discovered which one (or all) of the mistakes you were making.
That’s good! If we know what’s wrong, it’s an EASY fix.
And it’s simpler than you think.
The Weekly System
You don’t need a content team. You don’t need to post every day. You don’t need a 92-step content calendar that creates a lot of noise, with little to show for it.
You need three posts using these three prompts..
Tuesday: Short Video
Videos get shown by LinkedIn at a dramatically higher rate than static images. Even a three-to-five second loop that stops someone mid-scroll signals to the algorithm that your content is worth showing. You don’t need a camera crew. You need a prompt and your AI tool of choice.
Note: If you don’t have a favorite video tool I recommend Google AI Studio (which at the time of writing this has free options).
Paste your blog into ChatGPT, Claude, Gemini etc then use the prompt below.
“Based on the blog, write a prompt I can paste into an AI video generator. The video should be a 5-second cinematic close-up loop that visualizes the blog’s main metaphor as a real, physical scene. No text on screen. Realistic lighting. Smooth loop. Then write a LinkedIn caption and a first comment to post on my own post right after publishing.”
This accomplishes 3 things:
- You have a video prompt to put into a video creation tool which you’ll upload to LinkedIn.
- You’ll have a caption to post with the video.
- You’ll have a comment to upload immediately after you post.
That first comment matters. It signals to LinkedIn that the post has momentum even when it’s you who posts it! This is where you could have an outside link (but use these sparingly), an add-on comment, or a call-to-action with next steps.
Wednesday: Infographic
Upload your blog to NotebookLM. It’s free, it’s part of Google’s suite, it’s awesome and it’s one of the most underused tools, period.
Use this prompt:
“Create a professional infographic for LinkedIn based on the uploaded blog. Pull the core problem and why it catches businesses off guard, the most alarming statistic (include the source), the specific risk described, and the 3 concrete steps the blog recommends to fix it. Then write a LinkedIn caption and a first comment to post on my own post right after publishing.”
Two settings worth noting: choose portrait orientation so it takes up more screen real estate on mobile, and always select “concise” mode. Standard and detailed will give you a wall of text nobody is reading on a Wednesday morning.
Friday: Quote Card
This pulls the three lines from your blog that a business owner would screenshot and send to their IT person. The AI builds the image prompt, you pick your favorite, and it writes the caption.
“Find the three boldest, most quotable sentences in the blog lines a business owner would screenshot and send to their IT person. For each one, write an image prompt for a square quote card: solid deep navy-blue background, centered bold white text, single thin gold line underneath. Premium magazine feel, not social media graphic. Then write a LinkedIn caption and a first comment to post on my own post right after publishing.”
After You Post: The 3-2-1 Method
Posting is not the finish line. It’s the starting gun.
Spend ten minutes after each post on this:
- Like three posts from local businesses or prospects.
- Leave real comments on two of them. Something that shows you actually read it, not “great post!” which everyone knows is automated goodwill.
- Send one connection request to a qualified prospect, something like: “Hey, I saw you’re also based in [city] and liked your post about [topic]. I’m the owner of [your company] and wanted to connect.” No pitch. No ask. Just a handshake.
Oh…and before signing off of LinkedIn go back and see if anyone has commented on your post and respond or like their comment
REALITY CHECK!!! Chances are, NO ONE will respond at first. It could take 30-60 days of consistent posting to change the LinkedIn algorithm so that your content is being seen. Don’t worry about engagement. This is an authority play and will add dollars to your bank account long-term. Want views, do the latest trend on TikTok and feed your ego that way.
Do this three times a week and you’re looking at roughly 150 new connections a year, 300 real comments left on other people’s content, and nearly 450 posts liked. That kind of consistent activity makes people curious about who you are, which drives them back to your page, where your content is waiting.
One More Thing
Post from your personal profile, NOT your company page.
LinkedIn is not business-to-business. It’s business person-to-business person. People follow people. They connect with people. They buy from people.
Check the follower count of any well-known executive versus their company’s page and the gap is almost always enormous. Your personal profile is the asset. Treat it like one.
You can repost or share to your company page, but the original should be posted on your personal profile.
The prompts, the playbook, and everything you need to run this system are in your Member Dashboard. The whole thing takes about 20 minutes a week once you have it dialed in.
Build the system. Run it. That’s it.
