Most MSPs I talk to are using ChatGPT the same way: type a question, get an answer, move on. And that’s fine. But there’s a mode most people haven’t touched yet that changes the game completely. It’s called Agent Mode, and once you see what it does, you’re not going back.
We walked through this live with our Marketing Training Group recently, and the reaction in the room said it all. Jaws dropped. People started furiously taking notes. One person had a lead come in mid-session. (That actually happened. True story.)
Here’s what you need to know.
What Is Agent Mode, Exactly?
Regular ChatGPT is reactive. You give it a task, it does the task, you give it the next task. You’re basically the project manager and it’s the intern.
Agent Mode flips that. You tell it the goal and the outcome you want, and it figures out the steps on its own. It searches the web, visits actual websites, reads pages visually (not just the raw code), cross-references information and delivers a full report. No hand-holding required.
The shift is: instead of micromanaging every step, you’re delegating an entire project.
One thing that stays the same: the better you describe what you want, the better the output. Treat it like a smart new hire. If you say ‘find MSPs in my area,’ you’ll get something generic. If you say ‘find the top 5 MSPs serving medical practices in [your city], analyze their messaging and tell me where the gaps are,’ you’re going to get something genuinely useful.
To access it: click the small + symbol in ChatGPT, go to More, then select Agent Mode. You’ll need a paid account (the $20/month plan works), but that $20 is going to save you hours.
4 Things You Can Do With Agent Mode Right Now
We walked through four specific prompts live, and each one is something you can use this week.
1. Competitive Analysis and Positioning Tear-Down
Ask Agent Mode to find the top 5 MSPs in your market. It’ll visit each of their websites, read their messaging, identify their target audiences and flag their weaknesses.
What you get back is a detailed breakdown of who’s saying what, which phrases are completely overused (spoiler: ‘proactive IT’ and ‘trusted partner’ are on every single site), and where the gaps are that you can actually own.
One thing that keeps coming up: most MSPs are writing for ‘everyone,’ which really means they’re writing for nobody. You’ve got a thousand pages on your site and one page about the industries you serve? The web doesn’t think you’re a specialist. Agent Mode will tell you that in black and white.
Customize it: swap in your city and you’re ready to go.
2. Voice-of-Customer Research
This one is underrated. Agent Mode will dig through reviews, Reddit threads, forum discussions and testimonials from real small business owners talking about their IT frustrations.
What you get: the exact language your prospects are already using, the fears that keep them up at night and the reasons they switch providers. No surveys, no focus groups. Just real talk from real people.
Then it translates all of that into headline ideas, marketing hooks and objection-handling language you can actually use.
This is how you stop writing about features and start writing about what your clients actually care about.
3. Hyper-Targeted Campaign Builder
This is where it gets really fun. Feed it a niche, like dental offices, manufacturers or law firms, and it builds you an entire marketing campaign from scratch.
We’re talking: a campaign concept, a lead magnet idea, a landing page outline, a 3-email nurture sequence and an outreach message. All written in language specific to that industry, not generic ‘small business’ fluff.
If you’ve been wanting to go deeper in a niche but haven’t had the time to build out the content, this takes that excuse off the table.
4. Local SEO and Visibility Plan
Agent Mode will look at what keywords your competitors are ranking for, identify high-intent searches (the ones where someone is actually looking to buy, not just browsing) and give you a plan to show up.
You’ll get a keyword list, blog topic ideas based on those keywords, Google Business Profile post ideas and recommendations for building local authority.
The key point: implementation over perfection. You don’t need everything to be flawless. You need to start building the foundation and improve from there. Even one or two things from this plan, actually done, will put you ahead of most competitors.
The Bigger Picture
Here’s what struck me about running through this live: most of the MSPs we looked at are saying the exact same things. Same phrases. Same broad promises. Same lack of niche focus.
That is actually great news for you. Because the bar for standing out is low. If you can get specific, show some personality and write for a specific type of buyer instead of everyone with a Wi-Fi router, you’re already ahead.
Agent Mode doesn’t replace your judgment. It does the research and heavy lifting so that your judgment can be applied to actual strategy instead of spending hours digging around competitor websites.
One campaign that works and compounds over time is worth more than ten generic ones. We have a campaign from 2019 that has brought in over 30,000 leads across seven years. That’s what happens when you get something right and let it run.
Your Move
Open up ChatGPT, flip on Agent Mode and run the competitive analysis prompt for your market. Just change the city in the prompt to yours and let it go. It’ll take a few minutes. What comes back will probably surprise you.
That’s your starting point. Everything else builds from there.
Resource: 4 Ways To Use ChatGPT Agent Mode
