By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com I had a very interesting call with a new client the other day. I won’t name names and you’ll see why in a minute… His senior sales rep, who had been working for him for years, went off the...
By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com Are you familiar with the late, U.S. President Garfield’s story on margins? James Garfield was born in a log cabin to poor, uneducated parents, yet he went on to become a scholar, a Civil War hero, a U.S. congressman...
By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com Although I’ve harped on this before, I continually get marketing campaigns submitted to me from computer consulting firms for critique that contain zero benefits or reasons why a customer should pay attention, let alone respond or buy something. In...
By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com I was flipping through a copy of CRN the other day and was, yet again, disappointed by the unbelievably bad marketing and monumental waste of money. I think it is this incredible void of good marketing examples that makes...
By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com Warning: The information you are about to read contains real work. It is not a magic pill. It is not easy or fast and cannot be delegated. It also may take several months to complete. HOWEVER… The secret process...
By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com A friend of mine recently told me a terrific story about his wife who has osteoporosis. Not terrific in that she has this disease, but a sensational example of why most small business owners are not bothering to pick...
By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com Increase profits by raising your rates, lowering your costs, or both. Most of my clients insist that they cannot raise their rates, yet I don’t know of anyone to date who has done this and lost all their clients....
By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com There is an old cartoon loved by many sales people that shows a machine gun salesman calling on a General right before he’s going to lead an army to war equipped only with pitch forks and swords. The caption...
By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com The other evening I was listening to Matt Furey’s Magnetic Mind Power for Peak Athletic Performance and I was again reminded that success – whether it’s in business, financially, with your family, or physically – is an “inside job”...
“I Doubled Last Year’s Revenue…But The Biggest Change Has Been How My Revenues Have Shifted…” By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com I think Jim Rohn said, “Most people prefer a good excuse to a great opportunity.” Based on the number of excuses I hear...
