Many business owners leave LOTSA money on the table by not addressing their existing clients’ unmet needs. Most don’t even know what they are because they never go looking for them. I’ve said for years that you’ll never have a client call and say, “Hey Boss, I got a pile of money here that I don’t know what to do …
I’ve heard it a million times: “((Fill in the blank)) doesn’t work.” Be it telemarketing, direct mail, canvassing, webinars, etc., etc., etc. Oddly enough, I ONLY hear that about marketing that costs money; I never hear anyone lament about Facebook posts, Twitter or LinkedIn, even though I’ve not had any client show me a documented, direct line from this type …
Last month I brought Tony Horton to speak to the Producers Club. In the rare event you’re not familiar with him—even if only by name, due to the extensive advertising done by Beach Body—he’s the star fitness trainer of the P90X home DVD workout series. On various fronts, it’s the #1 best-selling home fitness program of all time, netting over …
The above is one of the most basic, fundamental questions we need to answer for our customers. Recently a new member, Anthony Hernandez of Full Service Tech, Inc. asked “How do I develop an effective USP?” The longer, more detailed and accurate answer is found in both the Toolkit and Blueprint with exercises provided for doing client and market research. …
In a recent conversation I was having with Verne Harnish, author of the Rockefeller Habits, he mentioned the #1 KPI to watch for growth in a company was “lead generation.” In another interview I did with Paul Chishom, the CEO of mindSHIFT, he also referenced “sales pipeline management” as the #1 reason for taking mindSHIFT from $5 million to $120 …
One of the best revolutions to happen in the marketing world is online or web site marketing. The cost of developing and hosting a web site is infinitely insignificant to the amount of money it can generate. Unlike other advertising mediums like direct mail, yellow pages, networking, etc., a web site works 24/7/365, the results are instant, and you can …
Some of you may recall several years ago when the Dixie Chicks, a popular country music band, caught massive backlash from their fans when they expressed how disappointed they were with America and George Bush at a live concert. That one comment prompted several radio stations across the US to ban all Dixie Chick songs from being aired on their …
Over the last several months I’ve been listening to recordings of inbound phone calls to my clients’ offices (MSPs) from prospects coming to them via a search on Google for IT support. My intention was to listen for commonalities in questions, words or comments that I could then use in headlines and offers to improve the conversion on these particular …
Your list (or who you are sending your message to) is the single most important element to any marketing campaign; take extreme care in choosing and verifying the source and accuracy of your list. Most people do not spend nearly enough time on this activity, and simply rent a list based on geography and company size. This is a surefire …
Building your marketing list is a very “unsexy” necessity when it comes to building your marketing system. To many, list building is a mundane task, and this activity alone certainly does not generate any leads. Perhaps this is why many members struggle with this and opt for the route of “I’m just going to buy a list from and check …
